Influencer Marketing Coordinator
Who We Are
Our singular mission is to help people feel better naturally. We believe that when people feel better, they’re freer to do what moves them. We’re committed to continuous innovation and surround ourselves with specialists, thought leaders, and experts - inside and outside of the office.
We’re dedicated to leading the tech wellness industry, and that starts with our employees. If you thrive in creative environments, are concerned with big, innovative ideas, love to collaborate, have an entrepreneurial spirit, and are driven to succeed, get in touch with us. Together we can push the limits of what can be achieved for everybody.
Who We’re Looking For
Therabody is looking for a high energy, proactive, and extremely communicative Influencer Marketing Coordinator to assist the execution of day-to-day influencer activations, the growth of influencer relationships and support campaigns and product launches. While working closely with the Influencer Marketing Manager, this person will play a key role in sourcing influencers, supporting the management of monthly influencer campaigns, and overseeing ongoing influencer relationships. The Influencer Marketing Coordinator role will assist the Influencer Marketing Manager’s reporting to the VP of Influencer Marketing.
Key Responsibilities
- Assist in sourcing key influencers that align with Therabody within the fitness, lifestyle, and wellness space
- Cross referencing influencer relationships with internal and third-party teams
- Support the creation of influencer marketing materials
- Assist in the management of official Therabody ambassadors
- Vetting inbound influencer partnership requests to ensure the opportunity is aligned with overall company and marketing initiatives
- Help manage influencer content approval process
- Analyze and report the effectiveness of campaigns while providing a competitive analysis for key stakeholders, using tools such as AspireIQ, and working with internal teams
- Having an active understanding of influencer/digital marketing knowledge & social media trends, specifically on Instagram, TikTok and Twitch
- Identify trends and viral moments on social media where Therabody can join the conversations
The Right Person Would Have
- 1+ years of PR and social media influencer experience
- Experience in a similar performance or growth marketing role
- Experience working at an eCommerce focused brand
- Detail oriented and able to organize multiple projects at once
- Professional experience with Instagram, Twitter, TikTok, YouTube, Pinterest, and Google is preferred
Location: Los Angeles, CA
Therabody is committed to diversity, equity and inclusion. We will not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, genetic information, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status. We will strive to provide an environment free of discrimination to our team members, customers, guests, and suppliers. We seek contributors from all backgrounds and walks of life to join our team, and we encourage our employees to bring their empowered, passionate, and authentic selves to work every day.
