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Posted May 11, 2021
Nature's Bakery

Ecommerce Associate Marketing Manager

Nature's Bakery
Pasadena, CA, USA ⚠ [Archived] No Longer Accepting Applicants

ABOUT NATURE’S BAKERY

Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature’s Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our own bars with recipes that prioritize real, simple, and wholesome ingredients like sun-ripened fruit and hearty whole grains to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more!

Today, we are one of the fastest growing snack brands in the category and have recently joined KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.

As Ecommerce Associate Marketing Manager you will lead our paid media programs to drive consumer engagement, acquisition and conversion across all paid digital marketing tactics. You will champion all of our digital media activities focused on reaching our desired consumer target with key brand messages. This role reports to the VP of Ecommerce but you will work closely with the entire Marketing team as well as external agency partners.

Primary Responsibilities

  • Drive brand amplification efforts and build visibility for our Brand campaigns across all touchpoints
  • Lead planning and execution for our paid digital media plan across the marketing mix: SEO, SEM, Paid Social, Email, SMS, Display, Video, Mobile etc.
  • Manage external partner relationships such as digital agency, media planning/buying
  • Manage the digital paid media budget
  • Working with agency partners and other members of the Marketing team to develop and optimize digital content, promotion and media strategies to drive e-commerce sales growth
  • Interfaces with communications, shopper marketing, and social teams for concurrence of combined digital marketing calendar
  • Apply a test & learn approach to paid media using analytics to guide plan optimization; analyze and report key performance metrics on a monthly/per- campaign basis
  • Collaborate with the Marketing peers on development of integrated Marketing campaigns, i.e., Social, Experiential, Influencer and management of brand website/social pages
  • Manages naturesbakery.com consumer acquisition and retention campaigns in support of overall business goals
  • Responsible for managing day-to-day execution of naturesbakery.com marketing strategy and analyzes KPI data to identify areas of opportunity
  • Other duties as assigned

QUALIFICATIONS

The ideal candidate has an authentic passion for digital media and advertising with experience working in a media/creative agency, and/or consumer packaged goods (premium/healthy/lifestyle products a plus). Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

  • 2-3 years of relevant digital media experience: advertising, planning, & buying
  • BA/BS in a related field such as Marketing, Business, Communications
  • Excellent oral, verbal and written communication skills
  • Extensive experience using Google Analytics, running A/B tests and performing audience segmentation.
  • Proficient in Microsoft Excel, Word and PowerPoint and able to get quickly up to speed with business intelligence systems
  • Knowledge of HTML, Magento, Slack, Asana, Photoshop and other design or web development tools is beneficial.
  • Entrepreneurial: Comfortable working in a fast-paced, dynamic and lean organization
  • Passionate: Authentic passion for sustainability and natural, healthier foods and share our passion for making them more accessible to all
  • Analytical: Strong knowledge of media research (vendors), trafficking, tracking and reporting processes, techniques and technologies, yet just as comfortable using soft data (intuition) to make decisions
  • Initiative: Volunteers readily; Seeks increased responsibilities; Takes independent actions and calculated risks.
  • Project Management: Coordinates projects; Communicates changes and progress; Completes projects on time and budget.
  • A Growth Mindset: Incessantly curious, motivated to keep learning and growing vs. settled in what you already know, especially as it relates to digital media best practices and emerging technologies
  • Team Player: Believe collaboration and teamwork leads to stronger results and are the best ways to get things done
  • Results-Oriented: Proven ability to improve return on advertising spending and scaling spend while increasing ROAS
  • Creative: Bring a creative, optimistic approach to new challenges

We offer Competitive wages and Benefits:

100% Employee Paid for Basic Medical/ Dental/Vision Plans

Paid Short Term Disability Insurance

Paid Life Insurance + AD&D

401 (k) Plan with matching company contribution

Paid Vacations (Full Time)

Paid PTO

Paid Holidays

Nature’s Bakery is an Equal Opportunity Employer. We consider all qualified applicants for employment and will not discriminate against qualified applicants or employees with respect to any terms and conditions of employment because of any basis protected by federal, state, local law including race, color, religion, national origin, sex, age marital status, physical and mental disability, medical condition, veteran status, sexual orientation, gender identity, gender expression and genetic information.