Influencer Program Manager
Influencer Program Manager
If a company is going to make a difference in today’s world, it’s going to have to think differently. At Organic Valley, our philosophy and decisions are based on the health and welfare of people, animals and the earth. We’re a mission-driven cooperative, owned by family farmers, and we’ve been leaders in organic agriculture from the very beginning. Once pioneers of organic agriculture, we’re now an established leader. Organic is all we do. We are driven by our mission to promote regional farm diversity and economic stability by the means of organic agricultural methods and the sale of certified organic products.
Summary of Role
We’re looking for an Influencer Program Manager who can help us nurture and engage an established community of 300 influencers. The ideal candidate has a deep understanding of influencer trends, the current social media landscape and what motivates influencers to engage with a brand. This position will be responsible for leading our influencer strategy, day-to-day communication and management of the community, execution of brand experiences and measurement of program performance. The Influencer Program Manager we are looking for is someone with a positive attitude that can think creatively and act tactically to leverage our influencers as our best brand advocates and content creators.
Essential Duties and Responsibilities
o Develop and execute influencer program strategies
o Grow engagement of influencer community by developing meaningful experience that demonstrate the Organic Valley difference
o Manage all micro-influencer relationships, communications, mailers, deliverables, and contracts to serve as the point person between influencers and the brand
o Lead integration of influencer marketing in 360 marketing plans, working cross functionally with Public Relations, Shopper Marketing and Brand Marketing
o Research, identify and foster new relationships with micro-influencers that help meet brand goals
o Manage the influencer program budget efficiently and effectively
o Monitor, track and report performance insights and impact of influencer program on a weekly, monthly, and quarterly basis
o Regularly audit and manage influencer community database to ensure community is both active and brand aligned
o Stay abreast of FTC guidelines and ensure compliance
o Build experiential programs for influencers from concept through execution in conjunction with the Events Marketing Team
o Manage and optimize a system to distribute influencer content cross functionally with the Integrated Marketing Team
o Create and distribute influencer briefs for internal stakeholders, influencers and agency partners as needed
Additional Duties and Responsibilities
o Other duties as assigned by supervisor.
Knowledge, Skills & Abilities
o Bachelor’s degree required in communications, marketing, or related field
o 3 years’ experience working in communications, marketing, or a related field preferred
o 2-3 years relevant experience in an influencer/social capacity
o Effective communicator both verbal and written
o Ability to think strategically and execute tactically
o Comprehensive understanding of all social platforms
o Excellent planning, project management and organizational skills
o Strong attention to detail and ability to meet deadlines while managing multiple tasks
o Experience nurturing and evolving a program
o Intune with influencer trends and pop culture
o Strong ability to build relationships, both internal and external
o Must be enthusiastic with a positive attitude
o Ability to work some nights and weekends
o Ability to travel up to 20% of time
