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Posted May 14, 2021
Fohr

Content Marketing Manager

Fohr
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

We are looking for an experienced and creative Content Marketing Manager to join the Fohr marketing team to help take the Fohr Brand to the next level.

A successful candidate has experience working with SaaS services and knows how to drive brand awareness acquisition, retention, and education with strategic and creative marketing. They must understand B2B marketing (influencer marketing experience is a bonus), what uniquely differentiates Fohr as a product and service, and how Fohr's products offer unique value in the context of the broader market. This role will report to the Director of Marketing.

Who you are

  • You have a minimum of six years experience in B2B marketing and copywriting with demonstrated success building inspired brand and content programs to scale and a sharp sense for community engagement.
  • You're a brand marketing expert—creative, strategic, and have demonstrated experience building out brand voice. You know how to connect with existing, and future customers and have expert knowledge/experience across strategy, brand building, content, campaign development/execution, and social media.
  • You want to enter an organization with a strong brand voice and take it to the next level.
  • You are able to balance the "feel" of marketing with data. We need to measure the impact of marketing campaigns with numbers while at the same time not being solely reliant on data to make decisions.
  • You like to partner with other departments to drive forward cross-functional initiatives that achieve collective goals (including revenue and engagement targets, in addition to brand-specific KPIs).
  • You have extensive expertise in powerful and creative campaign development and execution, content creation, and social media.
  • You're able to prioritize multiple work streams, timelines, and budgets across engagements based on short- and long-term needs.
  • You love finding non-traditional ways of creating content and can operate both strategically and tactically.
  • You are an excellent communicator and compelling storyteller.

What you'll do

  • Produce content at scale.
  • Own the messaging strategy across Fohr's channels and build alignment with key stakeholders in marketing, sales, and customer success
  • Support other departments with marketing materials
  • Source and manage a team of freelancers to scale our content production efforts across all touchpoints.
  • Work with the product marketing team to build delightful self-service acquisition, expansion, and retention campaigns.
  • Deliver performance reports on lifecycle initiatives weekly, quarterly, and annually to provide lifecycle insights and learnings to key stakeholders.
  • Apply an experimentation mindset to drive a test, learn, and optimize cycles. Employ A/B testing and other experimentation strategies across all channels.
  • Conceive, create, and manage all Fohr content at scale.

Fohr is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.