Senior Brand Manager

The Sr. Manager of Brand Marketing for ROCCAT (Turtle Beach’s PC gaming accessory brand) will support the global marketing teams by delivering campaigns for the ROCCAT brand’s portfolio of PC gaming products (including gaming headsets, keyboards, mice, and more.) This role will partner with the product management and marketing teams, internal and external creative teams, regional and functional marketing heads, and sales to develop strategies and execute initiatives that deliver sales results.

The role will be responsible for bringing the brand DNA to life through all new and existing customer touchpoints – taking input from the Hamburg brand and product teams, briefing creative teams, and delivering assets and content to social media, paid advertising, influencer partners, and e-commerce. Additionally, this role will be working closely with social and partnership teams to activate the brand and build a relationship with the active brand community.

The role will work closely with ROCCAT product teams to develop a deep understanding of key product features/benefits, price points, positioning, as well as understanding the competitive landscape in the category.

If you are a passionate gamer, and a dynamic, self-motivated professional who likes using your creativity, analytics, and business acumen to help create a strong marketing message that increases sales, we’d love to have you as part of our team.

Duties and Responsibilities:

· Develop creative and innovative marketing strategies that create awareness and drive demand for the ROCCAT brand and our products.

· Work closely with the PC product management team (based in Hamburg, Germany) on the lifecycle of each product (from early concepts to product greenlight meetings, through development and completion of products.)

· Work directly with and lead both our internal creative team and external ad agencies to create small-large scale marketing campaigns.

· Work closely with the digital, social, partnerships, and retail teams to ensure all campaigns, product information, product photography, videos, and brand messaging are executed properly.

· Collaborate with the Partnerships team in identifying influencers, teams, and/or events for PC marketing activations and brand growth.

· Analyze existing marketing programs to determine the effect on sales.

· Work closely with the sales team to ensure all brand and product messaging and creative are delivered on-brand and catered to consumers.

· Work closely with Trade Marketing on planning and execution of retail-level ad programs, displays, and POS opportunities.

· Own the marketing calendar and write detailed marketing plans for new product launches.

· Work to maintain strong market intelligence, keeping up to date on consumer and social trends, researching the strategies of our competitors, and recommending changes to our strategies.

· Communicate the value proposition of specific products and select appropriate sales tools to support campaigns.

· Ability to lead product training for the sales team, retail associates, and consumers.

Education/Experience/Skills:

· Bachelor’s degree in business or marketing

· Experience in building a brand through earned media (social media, PR, customer advocacy, and loyalty) and paid media (macro and micro-influencer marketing, paid social, mass media)

· Experience leading external creative agencies on the development of all aspects of campaign creative (initial briefings, storyboards, video and static creative, etc…)

· Superior communication and writing skills with the ability to work across multiple areas and locations of a global company.

· Solid understanding of the PC gaming landscape, (if you’re a PC gamer, that’s a huge plus) including knowledge of all relevant brands in the space.