Content Team Lead, Marketing

Position Summary

Job Description

IMG Academy is searching for someone who is on the cutting edge of content marketing and social media to lead our omni-channel content marketing strategy and execution. This person is creative, collaborative, data-driven and well-versed in the creation, distribution and measurement of compelling content.

Position Responsibilities

• Develop strategy and oversee execution of an omni-channel content strategy plan, including relevant social channels (FB, TW, IG, TikTok, YouTube) and “traditional” lead-gen based evergreen content for .com
• Lead a team that includes a social media strategist, video editor and video content producer, as well as maintain a roster of freelancers and vendors for scaling based on need
• Establish and track KPIs (with help from data reporters) to understand what is performing, what is not and suggestions for adapting strategy
• Create weekly, monthly and annual content calendars
• Implement channel-specific voice and identity guidelines
• Improve on-campus content contributor initiatives
• Oversee influencer marketing strategy
• Collaborate with creative and digital teams to ensure brand integrity and maximize distribution
• Strategize with partnership activation team on curated content for key partners
• Manage annual content boosting budget
• Assist in content capture when needed
• Maintain full understanding of products and business trends
• Keep IMG Academy at the forefront of content marketing with advanced tactics and demonstrated results
  
  

Knowledge, Skills And Ability

• Bachelor’s degree required
• Proven history of content marketing strategy, execution and measurement
• Understanding of content planning/scheduling tools
• Strong awareness of content and social trends by demo (i.e. teen vs. parent)
• Base knowledge of creative software tools (i.e. Photoshop)
• Strong grammatical and writing proficiency
• Ability to manage multiple projects at once
• Base understanding of other marketing tactics (paid digital media, SEO, email marketing) to know where content marketing could slot in to boost distribution and reach
• Analytics proficiency
  
  

Preferred Skills

• Master’s degree in marketing, sports marketing, social media, communications or related field
• Interest in sports
• Bilingual
  

Physical Demands and Work Environment

• The role will occasionally require extended and weekend hours during peak seasons
• The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
• Should be able to handle outdoor temperatures for a reasonable period of time
• Must be able to move around campus, which includes gym, turf, fields, etc.
• Ability to work flexible hours to include nights, weekends and holidays is required

Endeavor is an equal opportunity employer committed to a diverse and inclusive work environment.