Influencer and Social Media Intern
With our organization rooted in Los Angeles youth culture, Pacsun has remained true to its original foundation since opening doors in 1980. Now as one of the top names in street wear (with nearly 400 + stores in 50 states), we continue to build upon a customer centric organization looking forward to continued success and opportunity. We achieve our current and future goals through our associates and enjoy a collaborative environment where each role is valued. Our year round marketing internship program offers an opportunity for professionals entering the marketing space to obtain experience and be part of Pacsun’s amazing story.
Pacsun is looking for multiple forward thinking professionals in the space of social media, Influencers, video content, and photography, who have an appreciation for fashion and learning.
Each internship will run for a definite three month period.
Core Accountabilities
- Analyze and report on daily posts including performance and conversion. Communicate scorecards with internal teams
- Work with e-Commerce team and Social Media team to determine KPI’s and campaign goals
- Stay up-to-date on best practices and technology surrounding influencer marketing
- Archive and organize all posts, stories, blogs, etc.
- Manage master influencer/celebrity list including sizing, addresses, etc.
- Work with Social team to develop ideas to maximize influencer content and UGC
- Coordinate gifting collateral (boxes, cards, tissue, etc)
- Process all influencer payments through PO system
- Represent the PacSun brand in all external emails
- Work with events and brand marketing team to ensure influencer attendance and coverage at PacSun sponsored events
- Create influencer lists for campaigns, events and collection pushes that are on brand and meet KPI’s
- Stay up-to-date on competitor’s influencer strategy
- Set up, organize, and attend off-site events (may include nights, evenings and weekends)
- Attend meetings, create presentations, present ideas, create reports, handle calendars, etc.
- Understanding of social media platforms - especially TikTok, Instagram, Twitter.
This program will challenge your ability to think critically and creatively. You will learn to present ideas and gain exposure to all areas of the business, by working directly with a high level executive. Over the course of this internship, you will be presented with insight into your career path with exposure to the long term strategies and day-to-day tasks required in your selected department. This is a paid internship ($15.00/hour), that's right; we're paying you to spend time with us, get some work done, and instigate a little fun while we're at it. We look forward to meeting you!
Qualifications
Those individuals who have been most successful in this role begin with our organization with the following knowledge, skills and abilities:
- Soon to graduate or recent graduates
- Must be available to work full time schedule
- Passion for fashion, retail, and process improvement
- Engaging personality with exceptional communication and presentation skills
- Strong organization skills
- Creative writing skills
- Ability to think outside the box
- Strong skills in Microsoft Office
- PowerPoint presentation skills
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
- While performing the duties of this job, the associate is regularly required to talk or hear. The
- associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
- The associate must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
- Ability to work in open environment with fluctuating temperatures and standard lighting.
- Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
- Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be
required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
