Manager, Influencer Relations

H+M Communications is looking for a Manager to support our Influencer Relations & Marketing team. You will support a number of clients in the tech, entertainment, and consumer industries, focusing on U.S. Hispanic.

This is a role for a smart, creative, and motivated candidate to take on an important position within a small but dynamic team of communications professionals.

Responsibilities:

The Manager will effectively lead and execute influencer and social marketing campaigns across the agency’s client roster (including earned and paid influencer outreach).

• Work closely and collaboratively across all account teams to champion social-first ideas and execute integrated activations and strategies
• Oversee paid and earned influencer programs; develop and execute strategies for influencer/social campaigns (from ideation to post campaign reporting)
• Manage fast paced email and verbal communications with influencers and creators, including initial outreach emails, negotiations, content development stage and publishing
• Establish KPIs and standardize reporting for influencer programs across the team; during campaigns, closely analyze campaign performance and optimize based on results
• Work closely with the team to ensure to ensure campaign goals are met
• Serve as main point of contact for client partners and talent agencies
• Support the team with celebrity partnerships and activations
• Develop campaign materials including plans/proposals, creative/strategy briefs, pitches/outreach letters, and occasionally scripts/social media copy
• Own and oversee budget related to influencer activities
• Mentor 1-2 junior team members at a time
• Stay up-to-date with evolving algorithms, best practices, social media trends, design tools.
• Monitor social media feeds of competitors and influencers to gauge trends and inspiration

Requirements:

• Bachelor’s Degree in Digital Media, Public Relations, Marketing, Communications, or English
• Fluency in Spanish
• 5+ years of Influencer Marketing or Influencer Relations
• 4+ years of experience with analytics platforms including CreatorIQ, Celebrity Intelligence, Traackr, Tagger
• Strong understanding of the multicultural and U.S. Hispanic marketing landscape
• Strong relationship with multicultural influencers and talent agencies/reps
• Deep understanding of social media platforms including Facebook, Instagram, YouTube, and TikTok
• Excellent written and verbal communication skills
• Exceptional organizational skills
• Extreme attention to detail
• Ability to manage multiple projects at once
• Positive, ‘can do’ attitude; no job is too big or too small
• Critical thinker, assertive, takes initiative
• Ability to work and collaborate as part of a small, fast-paced team