Senior Global Brand Manager, Dove Masterbrand

Background & Purpose of the Job

Dove is the largest Personal Care brand in Unilever and in recent years has enjoyed spectacular rates of double-digit growth. Grounded in purpose, with a clear strategic vision, a strong innovation funnel and a unique POV on beauty, Dove is poised for even greater success in 2021 and beyond.

Alongside Dove’s position within the Unilever portfolio, the brand is loved by millions of consumers worldwide for both its products and its commitment to Real Beauty. At Dove, we’re on mission to make a positive experience of beauty universally accessible to everyone and have been doing so for nearly two decades through campaigns and initiatives that have worked to challenge narrow beauty ideals so women and girls can see more of themselves in media and culture.

In 2004 Dove launched the Campaign for Real Beauty – a groundbreaking positioning within personal care which has since inspired women globally. 15 years ago, Dove ignited a conversation around photoshop and image manipulation with the iconic Evolution film and campaign. More recently, in 2017, the brand launched the ‘Dove Real Beauty Pledge,’ which was a promise to always portray women as they are in real life with zero digital distortion in all of our advertising and marketing materials. In 2019 Dove co-founded the CROWN Coalition to advance anti-hair discrimination legislation called The CROWN Act. The CROWN Act, which stands for Creating a Respectful and Open World for Natural Hair, is a law that prohibits discrimination based on hair texture and hairstyle. Dove has helped pass the CROWN act in 10 states and will remain committed to the mission of ending hair discrimination until it is illegal nationwide. In 2021, nearly fifteen years after the iconic Evolution film, Dove is tackling the issue of digital distortion again with ‘Reverse Selfie – a new film rooted in research conducted by the Dove Self-Esteem Project that addresses the damage digital self-distortion can have on girls’ self-esteem.

This role will be responsible for the continuation of Dove’s work on the Dove Self Esteem Project, CROWN Act and will also help build new programs and campaigns to make a positive experience of beauty universally accessible to everyone.

Who You Are & What You’ll Do

• Support the development and execution of Dove Masterbrand communications, campaigns and equity globally across markets
• Play a key supporting role to the Dove Vice President and Masterbrand Director
• Support the crafting of strategy, platforms and market development communication roadmaps to build relevance for brand purpose of Dove across geographies with a focus on the US
• Lead trend spotting, insight generation, communications and campaign creation for Dove master brand campaigns with the help of agency partners.
• Help drive Dove’s/Unilever’s digital/mobile first agenda – reaching critical audiences including Gen Z.
• Build an in-depth understanding of the Dove Brand and ensure all Masterbrand work delivered is aligned to Dove’s Brand Communication Idea, Brand Key Vision, and Dove’s DNA
• Be responsible for driving awareness of the Dove Self Esteem project, driving awareness of the CROWN act and legislation to make hair discrimination illegal nationwide.
• Track & manage the brand equity; making the strategic and necessary decisions on how to constantly improve

What You’ll Need To Succeed

• 7-10 years of experience in purpose marketing and a demonstrated passion for purpose led brands
• Proven success in delivering diverse campaigns that break/challenge stereotypes and impact social change.
• Proven success in multi-cultural marketing and campaign/communications development.
• Deep experience in research and insight mining to spark creative ideas and earned coverage.
• A proven track record in developing and delivering outstanding communications with a strong consumer interest and understanding.
• A demonstrated passion, understanding and proven track record in the digital and social marketing space.
• Experience with influencer marketing and talent management.
• Proven leadership and team building skills, with successful experience leading cross-functional teams
• Proven ability to oversee and track multiple projects with various due dates and varying requirements and priorities in a highly fast-paced environment.
• Demonstrated commitment to being accountable for delivered results plus the ability and initiative to accept high levels of delegated responsibility; the ability to work directly with senior stakeholders.
• A considered, analytical approach to working with concepts, consumers, problem solving.
• Ability to simplify complex situations and navigate ambiguity.
• Proven track record of stakeholder management.
• Must showcase: bias for action, growth mindset, consumer, and customer focus, be highly accountable.

What We Can Offer You

Culture for Growth | Top Notch Employee Health & Well Being Benefits | Every Voice Matters | Global Reach | Life at Unilever | Careers with Purpose | World Class Career Development Programs | Check Out Our Space | Focus On Sustainability

------------------------------------

Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters

Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities

Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at [email protected]. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.