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Posted May 19, 2021
Outstanding Foods, Inc.

Influencer Marketing Manager

Outstanding Foods, Inc.
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Outstanding Foods is looking for an Influencer Marketing Manager to manage the end-to-end strategy and execution of our influencer marketing campaigns. You will build a deep and diverse team of influencers, manage budgets, creative assets, communications, and coordinate with the rest of the marketing team to get maximum impact and ROI for each influencer campaign.

What You'll Do

  • Develop and execute influencer marketing strategies and creative campaigns
  • Identify and build relationships with prominent influencers and thought leaders
  • Own the influencer marketing budget and lead financial partnership negotiations
  • Create influencer tracking parameters, KPIs and reporting, analyzing the data and ROI for all influencers
  • Work with talent to develop content ideas and branding opportunities
  • Research relevant industry experts, competitors, target audience and users
  • Brainstorm new, creative approaches to influencer campaigns
  • Keep abreast of emerging trends, technologies and influencers
  • Collaborate with the marketing team to create and coordinate marketing strategies that work across different channels
  • Utilize a variety of tools for researching and scaling multi-tiered influencers as well as identifying new influencers

Requirements

  • Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
  • Experience utilizing analytics and performance reporting to make informed business decisions ensuring were getting a positive ROI on our programs
  • Strong understanding of brand identity, experience growing DTC brand preferred
  • Bachelors Degree in Marketing, PR, or related field required

Benefits

We provide competitive compensations packages that include cash compensation + equity. In addition we provide the following benefits.

Wellness

  • Medical insurance
  • Dental + vision insurance
  • Complementary memberships to Aaptive Fitness and Headspace

Paid Time Off

  • 3 weeks of paid time off
  • 10 paid holidays
  • Time away from work to volunteer at an organization of your choosing