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Posted May 19, 2021
Yamazen Inc.

Online Marketing Manager

Yamazen Inc.
Elk Grove, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Established for over 50 years, Yamazen Inc. is a leading importer and distributor of quality CNC manufacturing machinery, including machine tools and injection molding machines. We service manufacturers in the automotive, aerospace, construction equipment, medical, and I.T. industries.

Opportunity: We are seeking a digital marketing professional to lead a marketing team focused on business growth with an emphasis on e-commerce and new account acquisition. The new Digital Marketing Manager will interface directly with the company’s Senior Vice President and will coordinate the launch of our new e-commerce site and our digital marketing plan. The ability to drive marketing activities toward site growth is a priority. A proven record in digital marketing activities and e-Commerce success is desired. The DMM will also be responsible for supervising the activities of the marketing team, as well as, interfacing with Divisional and Regional Vice Presidents in order to understand priorities in marketing activities.

Responsibilities Include

  • Create company marketing plan that meets priorities and goals.
  • Establish overall marketing budget and ecommerce growth budget.
  • Implement, measure and adjust company marketing plan to meet goals.
  • Create marketing reports that outline activities, budgets and results.
  • Oversee current company websites and content, and future websites and content.
  • Assist in evaluating potential AI vendors and partners in the Artificial Intelligence or Machine Learning space.
  • Work with MRO management and Information Systems Management to support the company’s ecommerce site.
  • Knowledge of web analytics
  • Knowledge of SEO methodologies and implementation

Qualifications

Skills And Qualifications

  • Bachelor’s degree in Business that includes 10 years of experience with progressive growth
  • A strong digital marketing background with a deep understanding of e-Commerce site growth
  • Shown experience developing and handling B2B eCommerce campaigns for adoption within the existing customer base.
  • Proven experience in content marketing, including onsite content, blogging, influencer marketing, social media marketing, developing advocates
  • Understanding of digital marketing KPIs (CTR, ROAS, CR, etc.)
  • Superior writing and editing skills
  • Possess great organization and prioritization skills, a strong work ethic, problem solving, the ability to work under pressure with strict deadlines and strong verbal and written skills.
  • Experience attracting, developing and mentoring a team.

Compensation: In return for experience and results, we provide a competitive compensation including an attractive base salary and bonus opportunities, medical, dental and vision insurance paid in full for the employee, company participating 401K, short-term and long-term disability.

No phone calls please.

Yamazen is an equal opportunity employment company. All applicants are considered regardless of age, race, sex, color, national origin, religion, marital or veteran status, sexual orientation or any other protected status.