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Posted May 19, 2021
Constellation Brands

Public Relations Manager, Fine Wine

Constellation Brands
San Jose, CA, USA ⚠ [Archived] No Longer Accepting Applicants

COMPANY SUMMARY:

If you have taken a moment to toast with glass of wine, celebrate with a cocktail, or unwind with a bottle of beer, chances are that you have shared that moment with Constellation Brands. We are passionate producers of iconic wine, spirits and beer brands that consumers love. From Robert Mondavi Wines, to SVEDKA Vodka, to Corona Extra, we produce over 100 premium brands with sales in nearly 100 countries, making us the number one multi-category beverage alcohol company in the U.S.

Position Summary

The Manager, Public Relations – Fine Wine will support Constellation Brands’ Wine and Spirits Communications team and be responsible for developing and executing programs that elevate perception, increase awareness and drive strategic messaging for Constellation’s fine wine brands. Responsibilities include brand public relations and influencer marketing for our Fine Wine brands. This role is based in San Francisco, CA and reports to the Senior Manager, Communications – Wine & Spirits.

Responsibilities

  • Partner with internal Brand Marketing team and agency partners to develop and implement compelling fine wine brand narratives to be executed across consumer channels.
  • Collaborate with internal Brand Marketing teammates and external PR agency partners to develop and execute comprehensive Brand PR and Influencer Marketing programs that increase consumer awareness, stimulate trial, drive tourism, and drive revenue growth for priority brands within the company’s Fine Wine portfolio, as well as new product innovations.
  • Develop and oversee PR and Influencer Marketing strategies that drive awareness, tourism and consumer acquisition for winery visitor centers.
  • Manage PR agencies that support in building / executing Brand PR programs and delivering results on time and on budget that help drive the company’s success.
  • Engage in effective media relations by building relationships with key trade, consumer and business media outlets / reporters; identify opportunities to garner positive media coverage and working with PR agencies to plan, pitch and target media outlets / reporters; prepare company spokespeople for media interviews; serve as a company spokesperson where needed; and develop press releases, talking points and media lists as needed.
  • Partner with winemaking team, brand partners and agency partners to develop and execute scores & accolades strategy.
  • Effectively measure and communicate the impact of Brand PR and Influencer Marketing activities on company results to key internal stakeholders.
  • Ensure message consistency and alignment with Constellation’s overall communications program and strategic direction.
  • Cultivate strong working relationships with cross-functional teams (e.g. Sales, Marketing, Digital, Operations, HR, Growth, Event Marketing, Winemaking, etc.) to provide strategic advice and communications support. Manage budgets, vendor relations, and monthly forecasting.
  • Collaborate with Communications team to develop content for the company’s internal communication channels to drive employee awareness and understanding around high-end leadership, portfolio and brand news and key initiatives aligned with the company’s business strategy.

Core Competencies

  • Understanding of the luxury consumer as well as millennial and Gen Z consumer segments
  • Experience and deep understanding of influencer marketing space and emerging social media channels
  • Ability to think strategically and develop measurable plans that support the company’s business objectives
  • Ability to effectively manage PR agencies in the building and execution of strategic PR programs that deliver results on time and on budget
  • Leadership skills, executive presence, and ability to influence without authority
  • Ability to interact effectively with leaders at all levels of the organization and serve as a brand ambassador for both the Communications team and the company
  • Superior writing, editing, oral and interpersonal communication skills
  • Ability to serve as a strategic advisor / coach that maximizes leaders’ effectiveness as communicators
  • Business and financial acumen
  • Positive, optimistic attitude, even in the face of adversity
  • Operate with the highest level of ethics and integrity
  • Ability to appropriately handle confidential / proprietary information
  • Ability to prioritize, juggle multiple priorities, and meet deadlines while delivering high quality work
  • Results-oriented, with the ability to deliver results that impact business performance
  • Superior organizational, planning, project and time management skills
  • Ability to work effectively in a fast-paced environment and manage change
  • Self-starter who takes initiative to proactively drive efforts
  • Thorough proficiency in Microsoft Excel; MS Word, MS PowerPoint required

Recommended Qualifications

  • BS/BA degree in communications, public relations or journalism or some related field
  • 6-8 years’ experience in public relations, marketing or related function
  • Experience in luxury consumer goods category, preferably brands with retail/hospitality footprint
  • Event production / management experience a plus
  • Proven experience managing / maximizing effectiveness of external agencies

Physical Requirements/Other

  • Ability to lift approximately 45lbs on occasion
  • Work in a normal office environment. Sit at a workstation for up to 2 hour intervals.
  • Must be flexible in work style and schedule: travel up to 15%
  • Weekend and evening availability at times. Some travel required between wineries, to off-site meetings and events and out-of-area events.

Location

Field Office - CA - San Francisco/San Mateo/Santa Clara/Marin

Additional Locations

Napa, California

Job Type

Full time

Job Area

Marketing

Equal Opportunity

Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).