Influencer Marketing Manager

Influencer Marketing Manager

Gallery Media Group is a rapidly growing digital media company that includes women's lifestyle brand, PureWow, which is dedicated to making a woman's life more beautiful, manageable, and efficient; ONE37pm, a men's lifestyle brand at the intersection of culture, style, music and sports, seen through the lens of entrepreneurship; and a collection of premium podcast shows that includes the GaryVee Audio Experience, Mom Brain, Royally Obsessed and The CMO Podcast with Jim Stengel.

Our mission is to "make positivity louder."

We're seeking a full-time Influencer Marketing Manager. In this role on the Client Services & Insights team, you will work closely with the Sales and Account Management teams to execute influencer partnerships for a variety of clients.

Responsibilities:

• You will serve as the main point of contact when executing influencer campaigns on behalf of GMG advertisers
  • Interpret brand briefs to ensure that all influencer activations deliver against key objectives
  • Develop and distribute influencer briefs to guide content creation
  • Own all aspects of influencer contracting for brand campaigns, including talent sourcing, outreach, negotiation and signing of influencers
  • Manage influencer content creation process, ensuring all deliverables are met and that content is approved & posted in an efficient manner
  • Work with internal Account Management team to communicate campaign updates to clients
• As needed, assist with influencer campaign strategy:
  • Collaborate with internal teams to support the development of influencer strategies, helping to build campaigns that meet brand objectives
  • Identify key influencer partners for a variety of brands across multiple categories (fashion, home, beauty, tech, etc…)

• Overall, you are a GMG expert in the Influencer Marketing space

• Establish and maintain long-term relationships with key contacts within the influencer space
• Analyze Influencer campaign performance to provide valuable insights to clients, as well as to maintain internal benchmarks
• Stay informed of platform updates, specifically across Instagram, Facebook, Pinterest and Twitter
• Maintain an understanding of influencer marketing landscape, staying on top of trends and implementing changes as needed
• Communicate learnings to key stakeholders internally at GMG

Qualifications and Expectations:

• You have 1+ years experience in social media influencer strategy and execution and truly know the influencer space
• Proven ability to develop meaningful influencer relationships that result in authentic campaigns
• Strong project management skills with attention to detail
• Experience with paid social media in support of influencer campaigns
• Proven ability to negotiate legal contracts with influencers
• Experience working with influencer and content management tools
• Proven ability to work in a fast-paced environment while managing multiple projects at a time against strict deadlines
• Ability to work collaboratively as part of a cross-functional team

Location: New York

Benefits: Competitive salary (based on experience); benefits (medical and dental), 401k, unlimited vacation and fun perks.

If you are interested in successfully growing with a fun, dynamic, and creative team in an environment with a lot of upside potential, please click here to complete our application.