Manager, Influencer

We are looking for an Influencer Manager responsible for developing and executing an influencer strategy to support the growth and awareness of Italic. This person will develop a strategic framework for partnering with influencers in both organic and paid campaigns to engage new and existing customers. This includes having an understanding of the marketing tools and channels that engage a variety of audiences and consumer consumption trends.

Responsibilities

• Lead the development & execution of multi-faceted influencer strategy designed to improve the full marketing funnel—increasing brand awareness, engagement, consideration and conversion
• Lead influencer campaigns from ideation and pitching to campaign execution, including paid engagements, unpaid nano seeding, and experiential integration
• Lead contract negotiation with talent and/or their agents/managers, ensuring clear scope of work, alignment on timeline and deliverables while driving cost efficiencies
• Utilize a variety of tools for researching and scaling multi-tiered influencers as well as identifying new influencers
• Create influencer tracking parameters and reporting, analyzing the data to make informed decisions
• Analyze, measure, and report on all influencer activities during and after all paid engagements to evaluate value and optimize for future initiatives
• Create and drive pitch and support materials for working with influencers and partners
• Utilize and leverage internal and external reporting tools
• Handle budget for all influencer activities, ensuring timely and on-plan delivery
• Conduct competitive research, relevant industry trends and platforms

Requirements

• 3+ years of experience working in Influencer Marketing and/or PR
• Deep knowledge and understanding of social media platforms, and their respective best practices, KPIs, and emerging trends (Facebook, YouTube, SnapChat, Pinterest, Instagram, TikTok etc.).
• Strong proven track record of contract negotiation skills
• Fluency with analytics and interpreting data into creative, action-oriented insights + strategy
• Ability to work to in a fast-paced, deadline driven environment, while maintaining a positive “can-do” attitude
• Strong understanding of brand identity
• Bachelor’s Degree in Marketing, PR, or related field required

About Italic

Italic is building the next generation "everything store." We offer quality goods straight from the same manufacturers as top brands but at 50-80% lower prices. Behind the scenes, we empower manufacturers with a full-stack solution of technology, operational network, payment orchestration, and distribution to a global consumer base so that they can become merchants themselves.

Italic is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We don't care about where you went to college or what fancy names are on your resume. Instead, we're looking for good people: good at work and have a good heart.

Our Values

Our culture is centered around high performance and high conviction. We value teamwork over ostentation, fulfillment over balance, and autonomy over compliance. We care deeply about surrounding ourselves with ambitious, exceptional individuals and believe that our culture is our greatest advantage against our competitors as well as thriving as the industry changes.

Service Culture

Service is the bedrock on which our business is built and we believe a culture that fosters servant leadership is a truly differentiated, long-term moat that can only be built through trust. In short, nobody cares what you said, only how you made them feel.

Dare to be bold

We believe that the greatest accomplishments in history come from small, under-resourced teams facing insurmountable odds. We buck the status quo and actively seek out challenges that others would claim to be impossible.

Fear averages

Italic competes in a hyper-competitive industry where benchmarking against competitors is the norm. The danger of averages is in scenario where a 10% improvement over the status quo is celebrated internally but is still be a poor experience for a member or a merchant.

Team, teammate, self

Our greatest asset, and the foundation to our long-term success, is our people. We believe in small egos delivering big impact. We are encouraging, trusting, and kind, intending to inspire and empower our teammates to become the best version of themselves.

Play the long game

Our business is dependent on spinning a flywheel: the more merchants we support, the more products we can offer; the more products we offer, the more members we can attract and delight, and so on and so forth.