VP Digital Marketing and eCommerce

Position: VP Digital Marketing and eCommerce

Location: Melville, NY (Flexible hybrid and some regional travel)

Salary: $125-160k

Established Consumer Goods Distribution Company seeks a Digital Marketing Superstar to join their team!

Responsibilities

• Serve as a leader on the Marketing team and a steward of the company’s brand.
• Lead the eCommerce strategy for all experiences we bring to market. This will include developing a B2B eCommerce platform and Website strategy across 1. Paid Social (Facebook/Instagram, Twitter, and more);

1. Paid Search; 3. Influencer Marketing; 4. Livestream Marketing; 5. Social Media Marketing; 6. Content Marketing; 7. PR & Communications.

• Define architecture, infrastructure, and operational requirements to fulfill a B2B e-commerce business strategy within the Oracle Fusion back-office tied to ERP business systems.
• Develop and execute growth marketing strategy and plans, including paid media, SEO, SEM, and email marketing.
• Lead, Build, and scale a Digital marketing team of subject matter experts within and utilizing external resources.
• Work cross-functionally with the Brand Management team to align marketing activations with Catalogs, Trade Shows, Communications, and Digital Advertising.
• Collaborate with the Product and Brand Management organizations to develop KPIs to measure company launch success and use this data to drive continuous improvement.
• Provide feedback on all marketing activities on dashboards that measure and track the effectiveness of all digital marketing activities, to be shared with company Leadership team.
• Partner with Customer Service and Supply Chain teams to ensure a seamless and positive customer experience.
• Partner with Sales on account specific eCommerce support needs.
• Own digital shelf content strategy and support data needs.

Qualifications

• B.S. Marketing and/or Digital Marketing or related concentration.
• 10+ years of experience in e-commerce marketing, with a proven track record of success
• 8+ years building & managing a Marketing and eCommerce team.
• Hands-on ability/experience in developing and designing web platforms like Magento, WordPress, Shopify, and/or Salesforce.
• Proven track record of building websites and eCommerce platforms utilizing some or all the following technologies: JavaScript, HTML5, CSS3, Adobe, JSON, and social media APIs.
• Experience tracking, analyzing, and measuring product performance and the impact of marketing programs within a complex business model.
• **Some travel required – to and from local divisions in the northeast.