Public Relations Account Executive, Earned Media & Account Management

DeVries is seeking an earned media rock star at the Account Executive level with experience working on consumer lifestyle clients to join the agency focusing on media relations and client account management. This position will be based in our NY office, currently remote.

What You’ll Do

• Conduct media outreach to long and short lead consumer and trade outlets to generate coverage for brands year-long
• Build media lists
• Write press materials, creative pitches and pitch calendars
• Work closely with media lead to set year-long media strategy
• Foster relationships with editors for ongoing coverage opportunities throughout the year
• Flawless execution of editor events, desk-sides, 1:1 immersions, creative deliveries, press launches, etc.
• Ideate and execute media mailers
• Help create and activate “digital first” programs and progress team influencer marketing capabilities.
• Responsible for the ideation and brainstorming of potential Talent and Influencers for client campaigns
• Execute partnerships with talent from post contract phase through campaign completion
• Work with client on tactical programs
• Follow through on approved media strategies and effectively communicate progress, updates and challenges to senior team members and/or clients
• Participate in client meetings and presentations
• Provide basic client counsel
  

Be a team catalyst for decoding culture.

• In partnership with Business and Creative Intelligence groups, monitor consumer, category, culture, etc. and surface relevant insights and trends to be shared with clients and for informing program planning, execution/media pitches and real-time optimization
  

Foster An Integrated Approach

• Collaborate with Business and Creative Intelligence groups on decoding culture, strategy, campaign concepting/planning, and activation
  

Contribute to team delivering tactics on time, within budget and achieving results:

• Create and manage timelines, liaise with vendor partners and clients
• Monitor and track media coverage; develop coverage reports, working with Business Intelligence group to provide analysis that informs strategy and activation
• Update the budget tracker, billing expenses back to the client
• Draft meeting agendas and action item recaps
  

Qualifications

Education

• Bachelor’s Degree or equivalent
  

Professional Experience

• 2-3 years related professional experience
  

Success Factors

• Deep media relationships
• Strong writing skills; particularly creative writing with a journalistic mindset
• Able to work independently and own assigned projects
• Creatively curious
• Highly organized and able to prioritize multiple tasks and manage time in a consistent manner
• Ability to solve problems effectively and efficiently
• Ideal candidate comes from a culture-led agency or in-house company with a strong understanding of today’s media landscape
  

Characteristics

Responsible; Organized; Personable; Able to work independently and own assigned projects; Creatively Curious; Agile; Problem Solver; Ability to multi-task

DeVries is proud to be an Equal Opportunity/Affirmative Action employer. DeVries recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Meet DeVries Global — a mid-sized, culture-first communications agency that combines the fast-moving, client-centric culture of a boutique with a global footprint across three regions: North America, Europe and Asia. With our HQ in New York City, our locations include Beijing, Berlin, Hong Kong, Los Angeles, London, Shanghai, Singapore and Taipei.

We are dedicated to decoding culture to unlock sustained, meaningful influence for brands.