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Posted May 21, 2021
National Football League (NFL)

VP, NFL Social "Job Details"

National Football League (NFL)
Culver City, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Summary

Job Description

The NFL Is Now Hiring a VP Of The NFL Social To Become a Key Leader Within a World-class Marketing Team Responsible For Three Critical Departments

  • Strategic editorial, social programming & content deployment across all primary NFL social handles/platforms (@NFL, @NFLNetwork, @Checkdown, @Throwback, etc.)
  • Drive emerging platform innovation and league social livestreams
  • Management of existing high performing social team
  • Direct engagement and thought leadership with social platform partnerships
  • Maximize revenue opportunities through Social via Sales, Sponsorship, etc.

    • An effective candidate must be able to link NFL business objectives to innovative social comm’s strategies in order to deliver actionable opportunities across the entire NFL social eco-system.

    Within The NFL Including

    In addition, it is the VP’s responsibility partner with other sr. level stakeholders to continue shaping our social strategies that impact nearly every dept.

    • Brand Consumer
    • Influencer
    • Player Ops
    • Sales
    • Sponsorships/Consumer Products
    • PR
    • NFL Network/NFL Films
    • Business Development
    • Marketing Strategy & Sciences
    • New/Existing Partners (i.e. Twitter, FB, IG, Snap, TikTok, GIPHY, Clubhouse, etc.)

    Responsibilities

    • Drive our social strategy broadly and clearly throughout the League
    • Manage team of strong and high performing individuals
    • Become a thought leader and expert with regards to the broader social landscape
    • Continue developing and evaluating a clear social strategy across all NFL handles
    • Gatekeeper and leader of the entire NFL social editorial calendar
    • Partner with Business Development and platform partners to deliver against new contracts & renewals
    • Lead 1st ever innovations particularly around tentpole moments with key partners such as Twitter, FB/IG, Snap, TikTok, etc.
    • Collaborate and create synergies between social and other disciplines e.g. PR, Consumer Products, Sponsorships, Brand Consumer Marketing, Influencer Marketing, etc.
    • Continue increasing revenue via integrated Sales / Sponsorship
    • Stay connected to the League priorities and identify new opportunities for collaboration as well as deeper and more emotional storytelling
    • Oversee NFL approach to social analytics & listening with League, Players, Clubs, and Influencers
    • Key stakeholder in ensuring the move to the new LA offices at Hollywood Park are smooth and successful for the Social team
    • Speak on relevant social panels to establish the NFL as a true innovator within the sports entertainment landscape
    • Continue to stay hungry and curious – constantly bringing new insights, ideas and opportunities
      to the League

    Required Education And Experience

    • 12+ Years of world class consumer marketing experience with track record of positive performance
    • Exceptional communication skills (Oral and Written). Demonstrated ability to effectively interface with senior management. Experience with marketing-related public speaking engagements a plus.
    • 4+ years of team management experience. Demonstrated expertise in building, developing, and coaching a team of marketing professionals.
    • Superior Leadership Skills; demonstrated ability to influence and engage direct and indirect reports and peers across the org.
    • Strong Strategic Ability, Analytical Skills, and Bias for Action
    • Strong analytical and data skills. Ability to interpret ongoing research data and media reports to guide, influence, and expertly inform communication recommendations
    • Effective internal management skills related to scope definition, ongoing deliverables, etc.
    • Experience working together with senior mgmt. with a focus on collegiate, clubs, influencers, and social media
    • Ability to establish dynamic relationships with partners within the music, gaming, fashion, and fitness genres as well as talent agencies, media partners, publicists, managers, etc.
    • A sports fan in general, and more specifically an NFL fan.
    • Energetic, Flexible, Collaborative

    Preferred Education And Experience

    • BA/BS from undergraduate university with degree in marketing, communications, or related field; MBA or commensurate preferred.

    Expected Hours Of Work

    • NFL employees are required to work 40 hours per week. Indicate whether or not the role will require overtime (time worked in excess of 40 hours) and/or weekends. Note* If your position will work under 30 hours per week, they should be Part Time. FLSA** If an employee will be paid hourly, they will be non-exempt, and if they are paid a salary, they are exempt.