Social Media Manager

The Social Media Manager is a seasoned and passionate customer-focused and data-driven social media marketer. The Manager is responsible for leading the MSC Cruises USA B2C and B2B social media strategy, with close alignment from corporate and the PR team. The Social Media Manager will cultivate, engage and grow the social media community across various owned properties, and develop KPIs that measure social media performance. The manager will develop and publish ongoing social media content, blog content, and influencer marketing programs to support business and marketing objectives and will develop ongoing reporting and analytics based on native social media platforms and social media listening tools. The Manager will work closely with the Social Media Corporate team in Geneva, as well as with the US marketing and PR teams.

•Maintains the monthly social media calendar based on objectives and strategies set forth by global and local marketing and PR teams;

•Manages execution and scheduling of all social media posts;

•Leads ongoing daily community management across multiple platforms including crisis management in partnership with PR;

•Optimizes performance of owned social channels to cultivate and growing our audiences;

•Incorporates social media presence, strategies and content into websites and relevant marketing channels;

•Leads creation and management of blog calendar and content based on insights from ecommerce, CRM and Integrated marketing teams;

•Develops robust social media activation plans that maximize impressions, reach and engagement rates for new ship inaugurals;

•Works closely with Trade Marketing Manager to develop and execute B2B social media strategy that engages and grows travel partner social media audience;

•Develops relationships with key influencers for US cruise market;

•Maximizes user generated content library and opportunities in partnership with corporate headquarters;

•Monitors and reports on emerging digital trends, best practices and new social features;

•Leads social media training opportunities for external travel advisors;

•Tracks, researches and reports on social media trends, tools and competitive activity.

•Bachelor's Degree in Business, Marketing, or Communications; or any equivalent combination of relevant education and/or work experience. MBA preferred,

•6+ years of organic social media marketing experience for a global brand;

•Proven track record of managing effective social media programs for large and reputable brands;

•Active social media user with robust working knowledge of all notable social platforms and a curiosity for understand emerging trends in the space;

•Advanced experience with major social media platforms (i.e Facebook, Instagram, YouTube, Twitter) as well as emerging platforms (i.e Clubhouse, TikTok);

•Familiarity with social media reporting and KPIs;

•Hands on experience with community management and crisis communication;

•Experience with influencer marketing strategy and analysis;

•Working knowledge of social media tools such as: Hootsuite, Social Studio, Stackla, Sprout Social, BrandWatch, Netbase, Facebook Business Manager, Facebook Page Insights, Instagram Analytics and Twitter Analytics;

•Comfortable working in a fast-paced, dynamic environment;

•Strong verbal and written communication skills;

•Strong interpersonal relationship and communication skills with proven examples of successfully partnering with internal team members and external vendors to drive programs forward;

•Exceptional written skills with storytelling ability and possession of visual brand identity skills;

•Experience with photoshop and graphic design is a plus;

•Proficient in Microsoft Office (Word, Excel, PowerPoint);

•Able to work outside normal business hours for events and other reasons due to the fast-paced 24/7 nature of social media;

•Proven ability to meet deadlines and handle multiple projects simultaneously in an environment with changing business demands;

• Demonstrated strength and ability to lead social media planning and execution.

•US Passport or US Permanent Residents;

•MSC Cruises USA is an E-verify employer