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Posted May 24, 2021
Sakara Life

Social + Influencer Marketing Manager

Sakara Life
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Sakara Life is a mission-driven, fast-growing premium wellness brand helping people nourish themselves by providing ready-to-eat nutrition programs, functional products and educational content to clients all across the country. We are seeking smart, passionate, ambitious and hardworking team players that share our passion for health & well-being. You will be responsible for “turning thoughts into things” and helping manifest the future of Sakara.

About the role: We are seeking an experienced Social + Influencer Marketing Manager to oversee and scale Sakara’s organic social and influencer marketing efforts. You will be responsible for creating and executing strategies, campaign conception, content development and execution, and analytical reporting on performance.

You will play a critical role in developing and maintaining our brand presence and our connection to our ever-growing community. Your work will focus on growing our follower base, increasing engagement, partnering with like-minded influencers, and driving brand awareness.

You will report into the Director of Growth Marketing, oversee a small but mighty team, and work closely with other members of marketing and creative.

You’ll love this role if: You are equally creative and marketing minded. You are an amazing storyteller and a confident writer who can articulate a complex brand mission. You recognize the meaning and value in small details in the crop of an image, a single word, or even an emoji. You love thinking about new and engaging ways to make content. You naturally keep a pulse on social media, influencer and content marketing trends.

Responsibilities

:

  • Oversee planning and management of Sakara’s organic social media and influencer marketing channels
  • Social marketing -- Drive follower growth and engagement though:
    • Developing best-in-class social programs and develop a content strategy and calendar in alignment with our marketing priorities
    • Executing day-to-day on our social media channels, including Instagram, Facebook, TikTok, Youtube, Pinterest and more
    • Overseeing community responses and ensure timely, supportive engagement
    • Managing :2 social marketing associates and their execution on posts and community management
  • Influencer marketing -- Drive brand awareness and customer acquisition through:
    • Setting the strategy, reviewing and approving partnerships, and evaluating the performance of the program
    • Developing campaigns that drive new customer acquisition within established customer acquisition cost (CAC) and return on ad spend (ROAS) expectations
    • Manage and mentor :2 influencer marketing associates
  • Work closely with senior members of Sakara’s marketing and leadership team, including our founders, CMO, and head of brand to align with business objectives.
  • Stay up to date on new social media/influencer tools, best practices, competitive activity and other social media leaders to bring early adopter technologies and trends to Sakara Life
  • Perform weekly/monthly/quarterly analysis and optimizations, and report internally on performance

Qualifications

:

  • 6+ years experience in social marketing, influencer marketing and/or brand marketing, ideally in an eCommerce company or startup environment
  • Obsession with all things social media -- you have your finger on the pulse of what’s new, upcoming, and likely to drive business impact.
  • A rigorous, data-driven, and highly analytical mindset
  • High degree of creativity with an eye for compelling social content
  • Highly data-driven with continuous desire to improve performance
  • Excitement to constantly test ideas, analyze results, and iterate
  • Strong copywriting and editing skills
  • Self-starter who can take direction but work independently.
  • Exceptional attention to detail
  • Excellent people management skills
  • Strong work ethic and willingness to work hard with a “no job too small” mindset
  • Passion for health and wellness, in particular Sakara's mission of changing people's lives through the power of plants as medicine.

This role will be based out of our HQ in New York.

Sakara Life is proud to be an Equal Opportunity Employer. All persons shall have the opportunity to be considered for employment without regard to their race, color, creed, religion, national origin, ancestry, citizenship status, age, physical or mental disability, sex, gender, gender identity or expression (including transgender status), sexual orientation, marital status, veteran status, genetic information or any other characteristic protected by applicable federal, state or local laws.