Public Relations Coordinator

Since its launch in 1993 with a collection of six essential handbags, Kate Spade New York has always stood for optimistic femininity. Today, the brand is a global life and style house with handbags, ready-to-wear, jewelry, footwear, gifts, home décor and more. Polished ease, thoughtful details and a modern, sophisticated use of color—Kate Spade New York’s founding principles define a unique style synonymous with joy.

Kate Spade New York is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary role: The Kate Spade Public Relations Coordinator will collaborate with the global PR department to support global press needs, including sample organization and trafficking, gifting initiatives, VIP and Influencer requests, media and influencer reporting, maintaining press records and department database, in addition to organizing PR and Influencer toolkits.

Product/Sample Responsibilities

• Facilitate sample loans across all product categories for domestic and international editorial outlets and celebrity dressing opportunities; support with any cross functional sample needs from the styling team, digital team, marketing team, etc.
• Lead product orders from the DC to support VIP & Influencer dressing requests
• Support the PR Associate with building and distributing the seasonal global sample directive and gifting directive to regional teams and ensure global alignment at all press events
• Lead seasonal sample ordering for Domestic PR and VIP, and collect/track seasonal sample orders from Global teams
• General upkeep and organization of the PR sample closet and sample inventory/life cycle
• Oversee all gifting initiatives for PR, VIP and Influencer (inventory of product, allocation, packaging)
• Facilitate credit requests to editors and track long-lead and short-lead credits across all media for 15+ categories
  

PR/Influencer Tools

• Contribute to the development of press materials including look books, influencer product decks and pitching collateral
• Partner with team members on cross-functional department requests (creative briefs, global requests, etc.)
  

Reporting/Data Management

• Maintain all media contact lists (ongoing department records & project specific)
• Manage a master talent database of VIPs and Influencers and support in talent discovery
• Global press clips (create, file, maintaining archives)
• Support in managing Dash Hudson boards across all Influencer campaigns
• Maintain global VIP & Influencer records and archives
• Lead all global reporting requirements as related to Press, VIP and Influencer (weekly recaps, quarterly reports, project specific recaps, etc.), working with global teams to track press wins and meet reporting related deadlines
  

Other

• PR/Influencer seasonal event support (as needed)
• Assist with influencer marketing special projects
• Additional administrative tasks as required (research/data needs, scheduling, general dept organization/filing, meeting notes, etc.)
  

The accomplished individual will possess...

• 1-2 years of relevant work experience in PR (in-house and/or agency)
• Influencer marketing experience a plus
• Strong computer skills, including Microsoft Office Suite and Fashion GPS
• Prior experience using reporting platforms including DMR, Launchmetrics and Dash Hudson
• Professional writing skills
• Ability to multitask and handle the pressures of a fast-paced environment
• Detail oriented and organized
• Proactive team player
• Strong interpersonal skills
• Understanding and knowledge of the fashion industry, media & influencer landscape
• Based in the NYC-area (must)
• Bachelor degree in fashion, communications or a related field
  

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
• Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  

Kate Spade is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Kate Spade at www.katespade.com.