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Posted May 25, 2021
Brooks Running

Manager, Influencer Marketing

Brooks Running
Seattle, WA, USA ⚠ [Archived] No Longer Accepting Applicants

Who We Are

Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, Compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re part of creating something extraordinary. You’re part of Brooks.

Your Job

At Brooks we believe that running is a limitless source of positive energy that can change a day, a life and even the world. Our influencer program connects us to runners who share this belief. It is our opportunity to shine a spotlight on those who inspire us to run, and for runners to share their love of Brooks. Brooks has an incredible group of long-time ambassadors who champion our brand both on and offline. We also have untapped potential to connect with new and diverse networks through the power of the run.

The Manager, Influencer Marketing is responsible for driving strategy and executing on influencer programming for the brand. You will create and drive measurable strategies with clear goals to meet defined objectives, inclusive of building brand awareness and product discovery. The Influencer team sits within the Brand Communications team, and develops programming in partnership with peers across marketing, including colleagues in retail marketing, PR, social media, sports marketing, sales and more. The ideal candidate will have proven experience identifying and engaging influencers, building influencer programs and campaigns, managing influencer outreach, and creating engaging, brand worthy content. This person will also have deeply rooted interest in culture, entertainment, and lifestyle and be able to identify key influencers for both paid and earned opportunities.

You will lead and manage the Senior Specialist, Influencer Marketing to ensure seamless execution of department programs and initiatives.

Responsibilities

    • Manage all aspects of the Brooks Influencer Marketing efforts, defining strategy and building a powerful and authentic awareness-building and acquisition channel.
    • Define and lead the future of our global influencer strategy to position Brooks for success in driving brand awareness and engagement.
    • Cultivate and build relationships with leaders across the company to design and effectively execute on programming.
    • Identify for Brooks and understand how to utilize influencers for both paid and earned opportunities. Drive this utilization in alignment with the strategic path for Influencer Marketing.
    • Own negotiations with key partners/groups and manage relationships to ensure completion of any agreed upon activations/initiatives and attainment of negotiated metrics.
    • Own influencer programming through direct management of metrics, budget, and maximization of return on investment.
    • Manage all aspects of influencer marketing campaigns, from briefing, budgets, contracting, and KPIs, to program execution and performance reporting.
    • Manage external agencies and oversee campaign strategy, leading creative ideation to deliver fully integrated campaigns/programs.
    • Implement a robust test & learn strategy to understand effectiveness of incentive and reward models, content creation and distribution models, and business strategy.
    • Lead post-mortems for campaigns and programs and report on key insights, recommendations, and strategic adjustments to drive change for continuous improvement.
    • Lead communication with influencers on campaigns, including global alignment with EMEA influencer team.
    • Create and execute project campaign timelines and schedules. Use best judgement to revise as appropriate to meet changing needs and campaign requirements.
    • Cultivate and maintain strong relationships with influencers that align with the Brooks brand.
    • Identify opportunities to utilize influencers for brand campaigns (e.g.: seasonal stories) and leverage them for integrated team opportunities. Work cross-functionally and delegate this work accordingly.
    • Stay abreast of influencer trends and strategy to identify new opportunities and platforms.
    • Lead, mentor and coach the Senior Specialist, Influencer Marketing.

Qualifications

    • Bachelor’s degree in Marketing, PR, Communications or relevant equivalent experience
    • 7+ years’ experience in influencer marketing and community partnerships.
    • 3+ years of experience leading a small team or direct report.
    • Solid understanding of all major social media and video platforms, specifically Instagram, YouTube, Facebook and TikTok
    • Strong project management skills with the ability to juggle multiple projects and prioritize workload
    • Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication.
    • Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company and our external partners.
    • Ability to present with confidence to key stakeholders and executives.
    • Keen attention to detail in planning, organization and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another.
    • Demonstration of initiative and innovation – always looking at improving our presence and processes while also displaying a willingness to dive into the details and help out wherever necessary.
    • Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
    • Embrace and live the Brooks values!

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, color, national origin, gender, gender identity, the presence of a sensory, physical or mental disability, medical condition, military status, marital status, pregnancy or child birth, sexual orientation, age, genetic information, status as a victim of domestic violence, sexual assault or stalking, political ideology, or any other non-merit based factors.