Community Manager

Community Manager

Reporting to the Senior Director of Ecommerce & Digital Marketing, the Community Manager will be responsible for driving awareness and engagement by managing partnerships and social media. The Community Manager is responsible for identifying, evaluating, cultivating and executing potential brand partnerships to extend our customer reach and increase brand equity - ensuring outsized, accretive value, ultimately translating to an organic customer acquisition/growth. Inclusive of this role is managing all social media platforms and content development for social channels.

Role & Responsibilities

Partnerships

• Identify partnerships with like-minded brands, retailers, content publishers, celebrities, influencers and charity partners that 1) align with our brand pillars 2) stimulate our community’s interests and drive engagement and 3) drive business scale.
• Proactively communicate with agency, media, digital, and brand industries to find, create, explore new opportunities.
• Build a transparent, strategic pipeline of potential partners, including managing inbound requests. Build and maintain strong (and strategic) external relationships with partner brands during planning, execution and post-launch.
• Develop and manage overall influencer marketing strategy/execution including contracts, campaign briefs, talent evaluation and negotiations, budgeting, content creation/approvals, reporting/measurement, and long-term engagement and education.
• Develop and manage the affiliate program, including requesting and tracking gifting, reporting on performance of individual affiliates, onboarding of new affiliates, and continual engagement/education.
• Identify and execute new community activation and strategic opportunities to build engagement among current and new followers through relevant content (UGC, influencer partnerships, culturally relevant moments).
• Act as the primary liaison for potential new partners and work across internal teams to gain internal alignment, finalize deliverables, and execute programs. Work with internal legal teams to negotiate and finalize general agreement terms, including licensing and revenue sharing agreements.

Social Media

• Support the strategy, planning, and execution of Odacite’s social content, ensuring social calendar is regular, relevant, and engaging. Partner with Creative and Digital teams to develop content to support campaigns and overall social media goals.
• Plan, curate, and schedule daily posts for Odacite’s social channels.
• Develop actionable plans to grow and maintain followers on all platforms.
• Create weekly schedules for social accounts to align with campaign and content calendar, and write captions in the Odacite brand voice.
• Synthesize marketing and sales requests, translating them into strong social storytelling tactics on a weekly and monthly basis.
• Strategic execution and publishing of all social content including testing of frequency, timing and content type optimization. Improve social performance & find out which content resonates with them the most.
• Engage with our social followers to build relationships with the community and drive brand affinity. Respond to messages and comments.
• Support customer service team in ensuring our customer inquiries on social media are responded to in a timely and efficient manner.
• Proactively engage consumers online to drive favorable brand conversations; work with internal teams to respond to questions, comments and related opportunities in a timely manner.

Reporting

• Develop KPIs and consistently analyze the performance and impact of partnerships for constant growth and optimization.
• Contribute to our weekly, monthly, and ad-hoc social reporting including post performance, social listening, and competitive benchmarking.
• Monitor and report on the effectiveness of community and of social media campaigns.
• Liaise with internal stakeholders to relay customer feedback insights gained from online conversations within the community.
• Internally communicate plans and performance to both educate and inspire the organization.

Requirements:

• Bachelor’s Degree in Marketing, Communications, Journalism or related field
• 4-6 years of experience in social media or previous experience as a community manager or a similar role.
• Proven experience growing brand awareness through social media and partnerships and cultivating an active, engaged community.
• Experience in beauty/skincare preferred; CPG experience required.
• Strong understanding and experience of social media and content marketing best practices/evolving trends including organic/paid media channels, influencer marketing, creative (briefs, creation, production)
• Excellent writing and editing skills, with a passion for and proven history of successful brand storytelling across digital/social media channels; Exceptional creative eye with photo and video editing skills
• Creative thinker with proven success in building strategic ideas combining effective communication and analytical data
• Highly organized with strong multi-tasking and prioritization skills
• Proactive, with the ability to self-manage and work independently
• Strong communication skills, both verbal and written
• Poise, professionalism, and good judgment
• Ability to operate with flexibility, agility and integrity in a fast-paced environment with shifting priorities
• Maintain a no-job-too-big-or-small, do-whatever-it-takes attitude
• Experience prioritizing multiple projects and tasks with changing requirements
• Ability to thrive in a deadline-driven environment