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Posted May 26, 2021
Fashion Nova

Director of Influencer Marketing

Fashion Nova
Vernon, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About Us

Fashion Nova is one of the fastest-growing e-commerce brands in the world. In 2018, we were named the #1 most-searched fashion brand on Google. Since then, we have continued to grow, launching Fashion Nova CARES, NovaKIDS, Nova Beauty, and Maven Beauty. Even more amazing launches are in the works as we speak!

At Fashion Nova, we are dedicated to bringing the customer the latest trends to make them look and feel their best without the high price point. We deliver the hottest styles at lightning-fast speed, ensuring that all are included with FashionNovaCURVE and NovaMEN. Wherever our customer is, we are committed to bringing them the trends they love at the prices they love.

About the Role

Fashion Nova is seeking a Director of Influencer Marketing to manage our Influencer strategy across gifting, events and activations, and social content. This person will be responsible for the development and execution of influencer marketing campaigns across social and offline channels. They will also manage our growing influencer team and help optimize and scale our existing programs, reporting into our CEO. You will also work closely with our in house creative team to drive impact across all social channels and be responsible for establishing and building relationships with key industry partners on social platforms.

Responsibilities

  • Manage, motivate and grow the influencer team to increase our impressions; coaching the team on how to manage influencer selection, negotiations, delinquency and engagement
  • Oversee the teams influencer gifting to drive acquisition and brand awareness
  • Continuously optimize the influencer gifting process to maximize efficiency including outreach templates, order placement process, send tracking process, self-serve reporting etc
  • Work cross-functionality to align influencer strategy around the merchandising calendar, major marketing initiatives, store and experiential events
  • Develop and manage new influencer initiatives with key influencers and support content creation
  • Develop and manage an Influencer calendar that we can leverage across all our social channels

Requirements

  • Minimum 5 years of experience managing influencer marketing for a fashion e-commerce brand
  • Min. 3 years managing and motivating a large in house or large social media team in an agency environment
  • Must possess excellent written, verbal communications and negotiation skills
  • A deep understanding of the social media landscape and community management
  • Must be a strong relationship builder; leveraging your established network to access new Fashion Nova connections
  • Excellent time management and crisis management skills

Fashion Nova, Inc. is an equal opportunity employer committed to a diverse workplace environment.

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