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Posted May 26, 2021
Affable.ai

User Acquisition Manager (Mobile App Marketing)

Affable.ai
United States Remote ⚠ [Archived] No Longer Accepting Applicants

About Affable.ai

Affable is the leading Influencer Marketing Platform in South East Asia. Leading global brands & agencies use Affable's end-to-end software solution to find relevant influencers, manage campaigns and measure the impact of their influencer strategy.

Affable is backed by leading VCs including Decacorn Capital & SGInnovate as well as executives from Google & Microsoft.

About the Role

Currently launching an innovative NEW mobile-based product for Influencers to improve their performance and connect with the right brands at the right time. As User Acquisition Manager you’ll be responsible for growth and marketing activities related to the acquisition of Influencers (users) and positioning the App’s brand across all digital channels. This role is ideal for someone looking to work closely with the founding team and get a front-row seat in a fast-growing startup. You will have the opportunity to grow and manage a Digital Marketing team.

Responsibilities

The ideal candidate will have a proven record and strong skills in both user acquisition and mobile marketing.

  • Build a strong mobile user acquisition pipeline
  • Manage UA campaigns across all performance channels
  • Track user analytics to understand user behavior and identify potential UA proactively
  • Direct/create relevant content for all marketing channels
  • Build a community of Influencers to generate user insights for app optimization & engagement
  • Establish ASO strategies and best practices to optimize conversion rates
  • Identify market trends and opportunities to boost brand awareness

Desired Skills & Experience

  • 3+ years professional experience in mobile app user acquisition and digital marketing
  • Experience working with app analytics to extract insights about usage patterns.
  • Demonstrated marketing campaign management skills.
  • Experience with Digital Marketing tools and processes since you will be responsible for the App Marketing Plan & Activities.
  • Experience running mobile ad campaigns, content marketing, social media, delivering market reports and participating in industry events.
  • Skilled in ASO and growth engineering
  • Experience within Influencer Marketing is a bonus but not a requirement.

Benefits

  • Industry leading compensation
  • Fully covered medical insurance
  • Flexible work hours
  • Regular team outings (post-covid)
  • Flexible work environment (work from home or office)

Timeline & Logistics

We are looking for someone to join our team as soon as possible. Since this is a central role, we would prefer it if you are based out of Singapore or in a similar time zone.