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Posted May 26, 2021
Meridian Group

Public Relations Counselor

Meridian Group
Virginia Beach, VA, USA ⚠ [Archived] No Longer Accepting Applicants

OVERVIEW

Meridian Group is hiring a new Public Relations Counselor to join our robust Public Relations Team! The new team member will collaborate to drive development and execution of strategic public and media relations plans for a myriad of clients.

WHAT YOU'LL BE DOING

Strategic Plan Development & Implementation:

  • Development of Annual, Seasonal and project-specific plans (as applicable)
  • Leading various client-driven public relations projects and initiatives
  • Collaborate closely with account and client teams to develop integrated and aligned communication and marketing plans – and ensure communication strategies are consistent and reflects clients’ missions and objectives
  • Media Research: Building, maintaining and updating custom media lists by client and target audience
  • Annual and/or quarterly editorial calendar buildout
  • Consult as needed on Crisis Comms strategy and messaging development

Pitch Cultivation & Media Outreach:

  • Craft clear and compelling storylines garnering positive coverage in national consumer business, trade and local media
  • Nurture media relationships to powerfully tell client stories with valuable content and consistent dialogue
  • Lead virtual pitch events with top-tier consumer media (ex: TODAY Show, Popular Mechanics, Real Simple)
  • Direct and conduct Satellite Media Tours on behalf of client partners
  • Book and attend editorial meetings at key industry trade shows and events

Note: Event-driven travel on behalf of clients required

Influencer Marketing:

  • Research appropriate Influencer partners and cultivate new opportunities
  • Manage relationships and Influencer brand engagement
  • Negotiate client contracts per established budgets
  • Brainstorm/collaborate/consult with Influencer contacts for content development to align with client promotional goals

Product Placement:

  • Solicit new opportunities and manage in-bound product donation and loaner requests on behalf of client
  • Work directly with media contact(s), influencers and clients to coordinate all logistics of product delivery – and or product return as needed
  • Seek new strategic relationships with trade-out producers and props contacts

Content Development

  • Writing projects on behalf of clients, as well as, leaning in to proof/edit work of other team members
  • To include: Drafting of client press releases, product fact sheets, advertorials, newsletter articles, scripting/interview talking points, client Q&As

What We’d Like to See:

  • Ideally a minimum of 5 years of related experience in-house or at an agency, editorial or journalism experience, or industry requiring similar skill set
  • Self-starter who has the ability to dive in and learn the ropes without high level of oversight
  • Big picture thinker who can also hone in on the details
  • Positive attitude: A creative problem-solver with the determination to overcome obstacles and bring your ideas to fruition
  • Strength in story-telling: ability to build and tailor media-worthy narratives for B2C and B2B companies and their various audiences
  • National brand experience and consumer-targeted PR preferred: direct experience pitching national consumer media outlets – broadcast, print, digital
  • Thorough knowledge of the principles of public relations including philosophy, current trends, and measurement, and how they fit into and complement comprehensive marketing campaigns
  • Degree in communications, public relations, journalism, business administration, marketing, or related field

Meridian Group is an advertising, public relations and digital marketing firm located in Virginia Beach, Va. specializing in building top brands through the Why Process. With nearly 40 years of experience in guiding both small and large companies and organizations to become the leaders in their respective categories, the agency serves more than 20 clients, including STIHL Inc., Wounded Warrior Project, The Chrysler Museum of Art, City if Virginia Beach and Lago Mar Resort & Spa. For more information, visit themeridiangroup.com.

Employment Type

Full-time

Full-time with Flexibility:

  • Full-time salaried position, eligible for medical and 401K
  • Summer Fridays (2:30pm Memorial – Labor Day)
  • Flexible work-from-home days (on case by case basis)
  • Preferably candidate will be in-office at Virginia Beach headquarters; however, for the right candidate, agency management would be open to remote work agreement
  • Occasional travel on behalf of clients required