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Posted May 26, 2021
Boardriders Inc.

DIGITAL MARKETING MANAGER - BILLABONG WOMENS

Boardriders Inc.
Huntington Beach, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Company Overview

Boardriders, Inc., is the world’s leading action sports and lifestyle company that designs, produces and distributes branded apparel, footwear and accessories for Boardriders around the world. The Company’s apparel and footwear brands, represent a casual lifestyle for young‐minded people who are inspired by a passion for outdoor action sports. The Company’s Quiksilver, Billabong, Roxy, DC Shoes, RVCA, Element, VonZipper, Kustom and Palmers brands have authentic roots and heritage in surf, snow and skate. With approximately 10,000 team members globally, the Company’s products are sold in more than 110 countries in a wide range of distribution, including surf shops, skate shops, snow shops, its proprietary Boardriders stores and other Company‐owned retail stores, select department stores and through various e‐ commerce channels.

“Boardriders is an Equal Opportunity and Affirmative Action Employer including: Minorities/Women/Individuals with Disabilities/Protected Veterans”

Summary

The Digital Marketing Manager is responsible for the digital and social strategy as well as execution for Billabong Women’s to ensure increased demand for the brand and in particular E-comm growth. This role is responsible for campaign execution on all digital platforms, brand voice for consumers and fans through our social channels, influencer marketing, planning and execution of our EDM schedule, social specific content moments, loyalty strategy and execution as well as being the key liaison between the brand, the E-comm team and digital factory.

This role is located in Huntington Beach, CA, USA.

Responsibilities

Digital

  • Billabong Women’s digital strategy and execution; specific focus on CRM (Customer Relationship Management) and social media marketing.
  • Drive demand of e-comm business through an integrated marketing approach including but not limited to, CRM, web imagery, merchant-based approach with analytics, social media.
  • Outline channel deliverables to creative team for building and delivery of content, and ensure all design requests are properly briefed to the digital designer
  • Campaign launch planning and execution on digital/social platforms
  • Drive customer acquisition and social following, through promotions
  • Build best in class CRM strategy and brand loyalty program
  • Manage partnership with Boardrider’s Digital Factory – integrating the work of the digital factory to the work of Billabong Women’s including but not limited to digital/social paid advertising.
  • Community building where relevant
  • Manage the digital marketing/influencer budget
  • Reporting as required
  • Keep abreast of digital and social trends, share with the broader team to help inform the brand strategy, research best practices and industry insights

Social

  • Oversee the brand on all social media platforms
  • Create excitement around Billabong Women’s brand by appropriate application of imagery and the voice that matches our brand book and brand promise
  • Copywriting for seasonal campaign/product needs
  • Larger scale social media campaign initiatives to build brand popularity and loyalty

Influencer

  • Strategy and execution of influencer marketing program across all social media platforms
  • Identify emerging influencer trends, strategy shifts as digital/social landscape evolves
  • Build influencer marketing calendar, implement tiering system and align with key product moments and content gaps including talent for speed to market shoots
  • Lead strategy/ROI tool for Grin, test and determine best practices, set new standards and develop new KPIs to maximize influencer outreach and productivity generating revenue for ecommerce
  • Manage high profile influencer partnerships, manage relationship and communication with agents including negotiations and contracts
  • Integration of consumer generated content where appropriate to build loyalty and excitement around products/brand
  • Influencer “Speed to market” photoshoot lead, working with SMU Designer
  • Market research through influencer and social media listening program & competitor analysis

Miscellaneous

  • As directed by your manager or department lead

KEY MEASUREABLES

  • Increase in turnover in e-comm business
  • Increase in engagement on social channels
  • Increase in fan base on social channels
  • ROI on email and digital campaigns
  • New email addresses

Required

Experience/Skills/Education

  • Bachelor’s in Business or Marketing related studies
  • 5+ years digital/social marketing
  • Significant experience running E-comm and social media campaigns
  • Project management experience
  • Must understand and be able to create the authentic voice of the brand online
  • Speed of culture approach to social media and digital marketing
  • Voice of the brand
  • Platform Technological knowledge
  • Calendars/Planning/ Scheduling
  • Content Asset management and wrangling
  • Fast moving/Speed of Culture approach
  • Flexibility
  • Analytics