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Posted May 28, 2021
EXPRESS

Specialist, Social Media Strategy

EXPRESS
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Overview

The Brand that Gets You to What’s Next

Express is the vibrant, confident lifestyle brand for ambitious people, providing the latest fashion for style-obsessed men and women since 1980. Our mission is to provide inspiration and confidence through fashion to help people get to what's next in their day, and their lives. With more than 600 retail and outlet stores throughout the United States, Puerto Rico and Latin America, and a best-in-class online/mobile shopping experience at www.express.com, Express brings city-inspired style to customers across the globe.

A Workplace To Match

We think you'll like it here.

We offer a competitive compensation and benefits package, generous associate discount, and casual work environment. Working at Express is much more than the 9 to 5. It is an opportunity to connect and engage with some of the smartest individuals in the fashion business doing work they are passionate about. This is the Express Life and we’re always looking for talented leaders at all levels to join our team; if this sounds like you, we'd love to chat!

Responsibilities

Job Summary

Support the Brand Connections team to promote the Express brand and its merchandise to the consumer via social media in line with the objectives and goals of the brand.

Primary Responsibilities

  • Help manage the social media editorial calendar, working with the Social Media Sr. Specialist, Copy and Creative teams to produce content
  • Work with Social Media Coordinator on daily publishing across social platforms using content scheduling platforms (Khoros and Curalate) and coordinating support with night and weekends freelancer
  • Collaborate with Social Media Coordinator for UGC and influencer content moderation for paid and organic use.
  • Work with Influencer Marketing Specialist to recruit top UGC content creators to the brand ambassador program
  • Track content usage across programs and platforms adhering to legal best practices
  • Liaison between brand and social media agency for brand love responses
  • Support Customer Service Social Media Specialist and customer service agency with brand and product information, training materials, and ad hoc requests
  • Responsible for maintaining customer service response matrix in collaboration with Copy and Customer Service Social Media Coordinator
  • Respond to brand love and escalated customer service comments from followers as needed and during off hours
  • Pulling and analyzing platforms’ reporting & analytics with oversight from the Sr. Specialist, Social Media. Candidate should have experience with Adobe Analytics, Facebook Insights, Khoros and/or similar programs
  • Assist Sr. Specialist, Social Media with the development of weekly recaps, quarterly reports and monthly highlights for HQ distribution
  • Responsible for competitive benchmarking in coordination with social media agency
  • Identifying areas for improvement within the department and proposing new KPIs and approaches to meet business goals

Other essential tasks that are not listed may be requested by your supervisor.

Job Requirements

  • Education: Bachelor’s Degree required
  • Experience: 3-4 years social media experience, preferably with experience managing multiple projects in a corporate environment

Desired Qualifications

  • Requires an ability to interface with multiple levels of management and departments
  • Excellent communication skills (written and verbal)
  • Robust knowledge of social media marketing
  • Digital literacy skills required; Strong understanding of social media platforms (Instagram, YouTube, Snapchat, Pinterest, etc.) Familiarity with social monitoring and publishing tools (Khoros, Curalate) is a plus
  • Must be organized, detail oriented and able to prioritize multiple projects
  • Self-motivated; able to own projects and execute in a timely manner
  • Global cultural awareness and sophisticated fashion sense and style required

Closing

As an equal opportunity employer, Express does not discriminate in hiring or terms and conditions of employment on the basis of any federal, state, or locally protected class. Express only hires individuals authorized for employment in the United States.

Notification to Agencies: Please note that Express does not accept unsolicited resumes or calls from third-party recruiters or employment agencies. In the absence of a signed Master Service Agreement and approval from HR to submit resumes for a specific requisition, Express will not consider or approve payment to any third-parties for hires made.