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Posted May 28, 2021
Power Digital Marketing

Partnerships Strategist

Power Digital Marketing
San Diego, CA, USA ⚠ [Archived] No Longer Accepting Applicants

About the Company:

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Amazon Marketing, Creative, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is their proprietary, machine-learning platform SPRnova™ that can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel. Leveraging their team of the nation’s leading consumer strategists, creatives and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

About the Role:

Power Digital Marketing is looking for an ambitious Partnerships Strategist with a specialization in Affiliate Marketing who will take a hands-on approach to affiliate program strategy and management to help execute on effective campaigns for our clients. The Partnerships Strategist will be responsible for audits, strategy, reporting, setup and ongoing partner management of affiliate campaigns. The ideal candidate should have proven success in building and managing affiliate programs in a variety of brand verticals, especially eCommerce experience, and should have a self-motivated attitude. Additionally, this individual should be a strong communicator with a deep knowledge of the affiliate publisher landscape. This is a cross-functional role that will work closely with the wider Partnerships team and other departments in the company.

Responsibilities:

  • Define and drive affiliate strategy for PDM clients
  • Manage daily operations of the affiliate channel – strategy builds and execution, platform setup and management, affiliate recruitment, program optimizations, and performance measurement/reporting
  • Build and manage affiliate programs for our clients and ensure end-to-end tracking and proper measurement
  • Leverage, develop, and maintain relationships with key affiliate partners in the space
  • Report and provide optimization recommendations on affiliate program performance
  • Use platform data to continuously test, measure, and optimize Partnerships campaigns
  • Collaborate with business development team and conduct in-depth audit analyses for prospective clients
  • Identify potential prospective clients and grow existing affiliate offering
  • Participate in cross-channel collaboration with our PR, Influencer, SEO, and Paid Advertising teams

Requirements:

  • 2-3 years experience in Partnerships strategy and end-to-end campaign management
  • Strong communication skills (both written and verbal), strategic negotiation skills, understanding of affiliate landscape, and an ability to draw conclusions from data and take action accordingly
  • Hands-on experience with affiliate platforms such as Impact, Share-a-Sale, Commission Junction, Pepperjam, or similar
  • Expertise in affiliate best practices including: commission structures, tracking, and partner optimization approaches
  • Proven track record of cultivating strong working relationships across affiliate publishers and ability to leverage industry expertise and previous publisher experience to negotiate attractive offers for PDM clients
  • Solid understanding of direct-to-consumer business and the digital marketing landscape
  • Team-oriented and collaborative
  • Effective interpersonal skills
  • Organized, detail-oriented
  • Bachelor’s degree in business, marketing, or relevant field preferred
  • Experience managing paid placement budgets preferred

Benefits & Perks:

  • Robust Medical, Dental, Vision insurance plans with significant employer contribution towards employee monthly premium
  • Employer sponsored life insurance, short- and long-term disability coverage
  • 401k plan with up to 4% employer match after 6 months of service
  • Unlimited PTO
  • Employee assistance program
  • Monthly & quarterly team bonding activities
  • Commission and bonus opportunities each month/quarter
  • Flexible Return to Work options post-pandemic