Skip to main content
Posted May 28, 2021
QVC

Social Media Strategist

QVC
West Chester, PA, USA ⚠ [Archived] No Longer Accepting Applicants

The Opportunity

The Social Media Strategist will be responsible for the strategy and execution of our Show Hosts Influencer Marketing programs and for driving customer engagement, brand affinity, and reach across various channels and Flagship social media platforms. This role is critical to driving social engagement and commerce across dozens of QVC social media accounts.

Who We Are

The team focuses on developing engaging social content strategy that supports various brand, commerce, and social priorities across our social media platforms.

Your Impact

  • This role is the primary point of contact for execution, development, and community management related to Host marketing channel strategy to drive a social-first approach and best practices for our Show Hosts.
  • Develop and implement the social media strategy in support of our brand priorities across various platforms including Host and Flagship Facebook, Instagram, Pinterest, Twitter and more
  • Develop engaging, on-trend & consistent campaigns to align with QVC’s priorities & promotions; Responsible for daily posting and creation of content across QVC’s social platforms; Maintain social media/editorial content calendar
  • Work cross-functionally with Analytics, Brand, eCommerce, Host and Performance Marketing teams to build holistic marketing strategies and reporting
  • Provide direction and feedback on our static image and video content strategy
  • Monitor brand, vendor, competitor & influencer conversations utilizing QVC’s social listening tools
  • Analyze daily, weekly & monthly reporting to inform strategy across all social platforms; Actively monitor social pages for content & community building opportunities.

What You Bring

  • BA/BS in merchandising, marketing, communications, or related field; or equivalent experience
  • At least 2 years business experience in social media, influencer marketing, and/or public relations.
  • Experience managing influencer marketing or publicity programs is preferred.
  • Digital native with strong familiarity and experience with Facebook, Instagram, Twitter, Pinterest, etc.
  • Demonstrated knowledge of the social media industry and trends
  • Experience conceptualizing and executing new content strategies
  • Ability to identify emerging trends and make recommendations for new opportunities.
  • Excellent written and verbal communication skills
  • Strong analytical and organizational skills
  • Demonstrable leadership skills, with a high degree of maturity
  • Strong decision-making, time management & planning skills
  • Collaborative team-player
  • Effective time management skills
  • Working knowledge of various computer programs (Microsoft Office Suite, etc.)
  • Knowledge of social media calendar and scheduling platforms (Airtable, Curalate, Hootsuite, etc.) a plus
  • Experience as a content creator natively producing content for TikTok, IG Reels, as well as photography & Photoshop strongly preferred

#LI-RB1

About QVC, Inc

QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages. Visit corporate.qvc.com to learn more.

QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop -- beyond transactional ecommerce or traditional brick-and-mortar stores -- and is #1 in video commerce,#3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

EEO

As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at [email protected] for assistance.