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Posted May 28, 2021
Groups360

Marketing Director

Groups360
Brentwood, TN, USA ⚠ [Archived] No Longer Accepting Applicants

***IN-OFFICE POSITION***

Who we are: Groups360 is a marketplace enabling more efficient commerce in group travel. Through its innovative technology, Groups360 reduces cost and complexity for both suppliers and consumers of group meeting services. This innovative, high-growth company seeks individuals with a team orientation, high work ethic and passion for solving customer obstacles.

Why you want to work for us: Groups360 strives to be an employer of choice, we offer competitive salaries, uncapped potential and we contribute to the cost of the fantastic benefit We offer: Medical, Dental & Vision, HSA/FSA, Commuter Benefits, EAP and online discounts to a variety of goods and services, including identity theft protection, pet health insurance, travel, electronics, gifts, household needs and more!

We are looking for: Go-getters! People ready to move fast, be a part of something special! Are you a self-driven individual that likes to step up and take the reins of their respective position on a team? Do you like to make a difference? Would you like an opportunity that allows you to put your stamp on things? Do you like to know that you are on a team that values your contribution? Do you like knowing that you are appreciated and recognized for your individual contributions to the team? If you answered yes to the above questions, we would love to speak with you further about a career changing opportunity for the position outlined below.

The role: The Director, Marketing requires a strong marketing aptitude, including strategic direction setting, campaign conceptualization, and communication strategy development. This role will Partner closely with the Vice President, Marketing and executive team, working closely to craft and execute offline and digital marketing strategy and creative brand building initiatives. Specific responsibilities include directing and assisting with the development of Groups360’s marketing policies and objectives, overseeing market research and the design of marketing plans for specific products and services.

What you will do:

  • Manage marketing department, including development and distribution of all marketing collateral.
  • Collaborate with Business Development/strategic partnerships and across marketing functions, to ensure the development and delivery of the most effective and efficient programs across all markets.
  • Monitor business metrics including marketing spend, and profitability to optimize online strategies; reviews changes in the marketplace and recommends marketing strategy to the top management.
  • Foster cross-functional support, buy-in and collaboration across the organization to execute marketing initiatives and build the brand.
  • Ensure all marketing communications are coordinated, support marketing plan objectives and are an effective expenditure of resources.
  • Create and iterate on metric modeling (e.g., CPL, CAC to LTV, funnel conversion percentages, etc.)
  • Participate actively in new business initiatives including planning and pitch presentations.
  • Maintain key customer relationships and develop and implement strategies to expand Groups360’s reach within its current customer base.
  • Manage development of effective collateral material, including the design of proposals, firm brochure, practice/office/industry brochures, client alerts, newsletters, and announcements.

Education and experience:

  • Bachelor's Degree in Business Administration, Marketing, Communication or a closely related field.
  • 10+ years diverse marketing experience; digital marketing technologies and strategies including website development, ecommerce, mobile applications, SEO, SEM, B2B marketing and content management.
  • Solid understanding of influencer marketing and how to build integrated marketing programs.
  • Demonstrated ability in building, mentoring, inspiring and coaching a team.
  • Ability to initiate and monitor several simultaneous projects.
  • Advanced CRM platform experience (i.e. Salesforce.com).
  • Proficiency in Microsoft Office 365 Suite: Word, Excel, PowerPoint, Project, SharePoint,
  • Proficiency in InDesign & Illustrator.

Additional eligibility qualifications:

  • Excellent verbal, written and group communication and presentation skills; ability to utilize communication skills to effectively influence across functions and business units as well as across different leadership levels.
  • Excellent organizational & analytical skills and ability to multi-task in a fast-paced environment.
  • Results-driven and execution-oriented personality, ready to take ownership and get results.
  • Strong empathy for customers and a passion for revenue and growth.
  • Other qualifications as required.

Core Business Hours: 8:00 a.m. to 5:00 p.m. M-F; these hours may vary depending upon your position and work requirements.

Status: Full-Time, Exempt

Location: Brentwood, TN

(Company will not sponsor C2C or Work-related Visas)

Groups360 is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.