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Posted June 01, 2021
Bloomingdale's

Affiliate Analyst

Bloomingdale's
New York State, USA ⚠ [Archived] No Longer Accepting Applicants

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The Analyst, Affiliate Marketing is responsible for performance optimization of the Bloomingdales.com affiliate channel, which includes management of partner relationships, and planning and prioritization of internal co-op requests and co-op funds, with an emphasis on Influencer Marketing networks (i.e. RewardStyle, ShopStyle). Collaboration and cultivation of strong relationships with our vendors is essential.

Essential Functions

  • Manage day-to-day functions of the Affiliate channel to include: Creating text links for Affiliate Network. Providing creative assets to Affiliate Partners and communicating updates and/or changes to promotional cadence in a timely manner. Auditing top partner sites for correct verbiage and ensuring all posted content meets Bloomingdale’s brand guidelines
  • Liaise with Affiliate Network (Rakuten Linkshare) daily to ensure program touchpoints (links, creative, newsletters, etc.) are up to date and accurate
  • Create and maintain tracking of various data points for internal use and analysis to draw conclusions/deploy strategies
  • Closely monitor promotional calendar, ensuring that appropriate tactics are in place to drive demand
  • Partner with colleagues on the Marketing Effectiveness team to set Demand Plans at the weekly and monthly level
  • Engage with publishers through frequent communications
  • Create and execute co-op strategies across influencer platforms, working directly with internal merchant teams to understand their goals and execute campaigns that promote those goals

Qualifications And Competencies

  • Bachelor's Degree from a 4-year college or university
  • 3-5 years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically.
  • Ability to work a flexible schedule based on department and Company needs
  • Hands-on experience with Affiliate networks (Rakuten Linkshare, Commission Junction, etc.) a plus.
  • Proficiency with Google and Microsoft Suites; Excel and PowerPoint required. Skilled with Microsoft Excel (pivot tables, v-lookups) and Powerpoint.

Physical Requirements

  • Requires prolonged periods of sitting, with occasional standing
  • Occasionally requires walking, bending, reaching, hearing and talking
  • Continuous use of computers and other office equipment
  • Frequently lift/move up to 25 lbs.

This job description is not all-inclusive, and Macy’s Inc. reserves the right to amend this job description at any time. Macy’s Inc. is an Equal Opportunity Employer and is committed to a diverse and inclusive work environment. Candidates for positions in San Francisco ONLY can review their rights and the Company’s obligations under SFPC Art. 49 here. Candidates for positions in Los Angeles ONLY can review their rights and the Company’s obligations under LA MC Ch. XVIII Art. 9 here. Candidates for positions in Philadelphia ONLY can review their rights and the Company’s obligations under PC Ch. 9-3500 here.