Content Marketing Manager

Aviagames is seeking a creative content marketing manager in our US marketing team. This role will develop and execute insights-led content marketing plans in partnership with the Product Marketing team, UA team, Product team, and Operation team to ultimately drive awareness, relevance, and marketing influenced leads for Aviagames’ product line.

Responsibilities:

- Develop and execute leadership brand and integrated content marketing for Aviagames mobile game products to meet OKR including SEO, social media, PR, influencers

- Manage external agency partners to create strategic content

- Work with your manager to drive the quarterly strategy, keyword research processes and opportunity analyses

- Collaborate with Product, Operation, marketing & Paid advertising teams

- Build and execute Affiliate Marketing & Referral Strategy

Experience:

- 3+ years of successfully executing a compelling B2C message

- Experience in SEO, Influencer Marketing, Public Relationship, Social Media Management

- Excellent writing skill

- Consistently leverages data, analytics, insights, and metrics to guide content strategy and execute compelling marketing programs that deliver measurable value throughout the marketing funnel

- Manages media partners, agencies, studios, networks, digital specialists, and influencers to create quality, efficient, and effective marketing and communications

- Strong oral and written communication skills, ability to work cross-functionally, and culture carrier

- Forward-thinking, analytical and problem-solving mindset, drawn to building off of ambiguous and unsolved problems

- Experience in the gaming industry

Plus:

- Experience in Affiliate Marketing

- Fluent in Mandarin