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Posted June 03, 2021
Bright Money

Senior Growth Marketing Manager

Bright Money
San Francisco, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Bright Money is a Consumer FinTech company based in San Francisco, USA, and Bangalore, India. It builds consumer digital products that use Artificial Intelligence to improve how people make personal financial decisions, with their credit cards, checking accounts, and personal savings.

The Bright team has a strong background in Artificial Intelligence and Data Sciences. The team was founded by Avi Patchava (former McKinsey, InMobi), Petko Platchkov (former McKinsey, CommuterClub founder), Varun Modi (former InMobi), and Alexander Seyfert (former Amazon, Yahoo). Bright has raised funding of +$25m from 28 angel investors (incl. Naveen Tewari and Kunal Shah) between San Francisco and Bangalore, and 4 Venture Capitalist funds: Sequoia, Falcon Edge, Hummingbird, and Oakhouse partners.

What you'll do?

  • Develop and execute the user acquisition strategy for our mobile app from inception to Scale.
  • Identify, validate and optimize new acquisition channels including paid marketing (FB, Google etc), content marketing, viral loops, SEM/SEO, affiliate and influencer marketing.
  • Generate data-driven hypotheses and constantly iterate to improve CAC across high-impact channels.
  • Own our landing page strategy, from information architecture to conversion rates.
  • Analyze the performance of acquisition channels (CAC, ROI, etc.) and user behavior to make data-driven proposals for product development and marketing.
  • Manage tracking, build reporting dashboards and attribute ad spend by channel to accurately measure ROI via different channels.
  • Develop and execute strategies to build up our pre-launch waitlist.
  • Develop and amplify sustainable growth loops post-launch.

What you'll bring?

  • You have done it before: You have a proven track record of growing a user base through smart and resourceful techniques
  • Scrappy: You aren’t afraid to get creative, hack solutions together and stretch a dollar as far as it can go.
  • Entrepreneurial: We are building a business, so courage and bold creative thinking is rewarded. You prefer a point of view to prove or disprove as opposed to silent Tinkering.
  • Technical: You are technical enough to build scripts and connect tools to automate your workflows (basic SQL queries is a must). You understand pixel tracking, HTML and how to manage tests across multiple parameters (funnel, ad etc)
  • Data-Driven: You are able to dig into data and extract actionable insights. You have an analytical mindset and constantly learn through data.
  • Communication: You write copy that converts and can manage creative partners to build great advertising campaigns.
  • Focused: You have a framework to prioritize your work for the highest ROI.
  • Strategic: You have the vision to think around the corner.
  • Bias for action: You are self-driven and get things done. Bias towards action. You are constantly iterating to find out what does and doesn’t work.
  • Organized: You are hyper organized and can manage multiple moving targets at the same time, while maintaining rigor and discipline on tests.

What is in for you?

  • You will build the cross-functional skills to one day become a Start-up Founder, building your own company
  • You will build advanced skills in A.I. and Finance – trained by Tech founders who have this expertise
  • You will build a deep end-to-end understanding of building a customer-focused financial product from scratch.