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Posted June 05, 2021
Potential Energy Coalition

Campaign Lead

Potential Energy Coalition
United States ⚠ [Archived] No Longer Accepting Applicants

Climate change is one of the most intractable challenges that civilization has ever faced: how to get people to care about climate change and take urgent action to address this existential threat.

Potential Energy Coalition is taking on this challenge by tapping the best minds in marketing, media and creative to change attitudes and beliefs and motivate substantive action on climate change. To do so, we are building an industry-wide marketing capability, driven by insights and supported by a coalition of the very best talent in academia and industry, to launch and support campaigns about this issue. We created the Science Moms platform to move moderate moms to strongly support government action on climate change. It is a nonpartisan group of climate scientists and mothers who aim to break down climate change in simple and engaging ways that arm mothers with the knowledge they need to take action.

We are looking for an outstanding individual who is looking to have a major impact in getting more people to act on climate change. We need someone who turns data into insights and strives to maximize every dollar spent. The Campaign Lead for Science Moms will lead the planning, execution and measurement of highly impactful campaigns.

Major Responsibilities

  • Own the P&L
  • Develop innovative communications plans, manage campaign execution, and ensure robust outcomes.
  • Move the audience with the right amount of media weight and strategies to deliver voters, donations or memberships.
  • Think strategically and tactically about every campaign detail to ensure alignment and flawless execution by internal teams and external partners.
  • Cultivate relationships with strategic partners. Coordinate campaign activities with partners including creative, media and PR agencies, measurement companies and grassroot organizations.
  • Coordinate talent outreach, contract negotiations (with Ops Team) and creative execution.
  • Provide leadership to internal and external teams by setting clear expectations and direction, delegating tasks and fostering ownership and commitment by others.
  • Grow exposure through brand partnerships.
  • Develop business cases to pitch new ideas to reach consumers.
  • Program recaps to be showcased with external audiences inclusive of climate community and donors.

Ideal Skills and Experience

  • Highly energetic and capable campaign leader with 8+ years of social advocacy marketing, performance media oversight, and account management within a creative environment.
  • Ownership of targets, data driven media expertise
  • Deep campaign experience across digital, social, mobile, search, email, TV, radio, direct mail, and OOH channels.
  • Experience developing and executing content marketing campaigns, influencer marketing campaigns, experiential/grassroots events, local campaigns, PR/social amplification initiatives etc.
  • Experience of large-scale campaigns, but also community and social-first thinking.
  • Ability to brief partners/agencies, provide constructive feedback, encourage new thinking and motivate teams to produce their very best work.
  • Ability to analyze campaign results and recommend ways to constantly optimize choices so that every dollar is invested with the most impact.
  • Experience in social advocacy is preferred.

Critical Competencies for Success

  • Analytically oriented
  • Producer mindset - what’s the most efficient way to get the work done
  • Entrepreneurial with a ‘can do’ attitude.
  • Detailed oriented.
  • Strong strategic and creative thinker – with strong bias for action.
  • Highly intellectually curious.
  • Strong manager, collaborator and influencer.
  • Excellent verbal and written communication skills.
  • Organized and efficient time manager and multi-tasker.
  • Maintains a reputation for the highest integrity and ethics.
  • Persuasive and highly polished executive presentation skills.

Science Moms has appeared in People Magazine, The New Yorker, The Washington Post to name a few.

Potential Energy is a project of Windward Fund, a 501(c)(3) public charity that incubates new and innovative public-interest projects and grant-making programs. Windward is committed to attracting, developing and retaining exceptional people, and to creating a work environment that is dynamic, rewarding and enables each of us to realize our potential. Windward’s work environment is safe and open to all employees and partners, respecting the full spectrum of race, color, religious creed, sex, gender identity, sexual orientation, national origin, political affiliation,

ancestry, age, disability, genetic information, veteran status, and all other classifications protected by law in the locality and/or state in which you are working.