Digital Marketing Manager

ROLE OVERVIEW

The Digital Marketing Manager will manage a multi-million $ business and global team for a new E-commerce space. This experienced manager will thrive on new challenges, possesses a true entrepreneurial spirit, and desire to have a significant impact on the growth of a new business unit for Shop LC Global Inc.

Shop LC is looking for Digital Marketing Manager who will be responsible for planning, implementing, and managing the overall digital marketing strategy for our newest global venture of the Fashion Brand TAMSY. Shop LC believes to have ambitious goal of achieving $300M in next 3 years based on leading online apparel industry revenue growth trends.

COMPANY OVERVIEW

Shop LC was established in Austin, TX in 2007 and is now broadcasting live to 75-million homes in US as well serve customers through website ShopLC.com. Shop LC ships approx. 29,000 pieces to its U.S. customers every day. Shop LC, US employs approx. 550 people in operations such as its warehousing, customer service, merchandising, marketing, ECommerce, live studio, and management reside at the U.S. headquarters in Austin, with extended support from the Global Headquarters in India. Shop LC sees a huge market potential in U.S. for its value-based electronic retailing through TV, Web, Full power major OTA’s, OTT, Marketplaces, and social channels.

Retail Units Overview

A subsidiary of VGL, TJC was established in London, UK in 2006 and now broadcasts live to 25 million homes in US as well as serve customers through website TJC.co.uk. TJC ships approx. 12000 products to its UK customers every day. TJC employs approx. 220 people in London in various divisions like LC with extended teams in India.

A new subsidiary of VGL, ShopLC Germany was recently launched in Dusseldorf, Germany. Digital website is already live (ShopLC.de) and TV broadcast is expected to launch in July 2021.

VGL Overview

Vaibhav Global Limited, (VGL) is a well-established vertically integrated company, founded in India 35 years ago. Over the years, VGL has built itself to be a vertically integrated retailer with robust supply chain from designing, manufacturing, distributing, and retailing in most advanced consumer markets of the world. VGL operates globally with offices in the United States, United Kingdom, China, Indonesia, Thailand and most recently Germany.

VGL is a publicly listed and actively traded corporation on the Indian stock exchange. It also has private equity backing from many well-known PE firms. VGL’s total employee (Full-time and contract) strength is approx. 3500 worldwide.

VGL has strong beliefs in supporting its community and its environment with its purpose of Delivering Joy. There are two main elements. First, through our Your Purchase Feeds program, each B2C retail entity donates one nutritious meal to a school going child in India, U. S. and UK for each item sold through all its platforms. Generating over 54 Million Meals for kids in need. Your Purchase Feeds provides more than a meal, it feeds the hearts, minds and futures of children.

Our Mission statement embraces ambitious goal of distributing One Million Meals to Children in need by 2031 from current level of 54k/day- an ambitious 34% annual growth.

Second, is to take care of the environment: All VGL companies are set to reduce their carbon footprints and become a net zero by 2030. The VGL offices in India are supported by 100% owned and operated solar power. Each unit is working toward LEEDS Certification. The team is proud to have achieved Platinum LEED Certification in India and recognized as a Platinum Green Business in Austin, TX by the Office of Sustainability.

ABOUT THE ROLE

In this role, you will -

• Extensive Social media D2C marketing.
• Build, plan and implement the overall digital marketing strategy from ground level.
• Hire, train, and manage the team of required talent.
• Facilitate scaling brand and company awareness through various social media channels.
• Stay up to date with the latest technology, best practices Monitor competition and provide suggestions for improvement.
• Manage all digital marketing channels.
• Prepare and manage a digital marketing budget.
• Track and measure ROI and KPIs.
• Manage and improve online content, considering robust SEO and Google Analytics.
• Forecast sales performance trends.
• Responsible for overall look, functionality, and customer experience.

Physical Responsibilities

• Moving around to accomplish tasks in various environments including tight and confined spaces.
• Remaining in a stationary position, standing or sitting for prolonged periods.
• Repeating motions that may include the wrists, hands and/or fingers.

ABOUT YOU

• You have 8+ years of experience in Digital Marketing including (SEO, PPC, Email, Affiliate, and Influencer Marketing).
• You have a minimum of 7 years of experience in ecommerce industry in D2C.
• You preferably have U.S., UK market experience.
• You have a Bachelor degree in business, Marketing or Digital Commerce equivalent is preferable.
• You have Google Analytics Certification. This is a plus!
• You have excellent written and verbal English communication skills.
• You have strong analytical skills and data-driven thinking.
• You have keen eye for detail.
• You must be able to juggle multiple projects at the same time.
• You have the ability to work in a fast-paced dynamic environment.
• You have experience using web analytics and social media analytics tools to help measure and optimize campaign performances.

BENEFITS & PERKS

• Company-paid, employee-only medical, dental, vision and life insurance.
• 4% 401(k) matching and company profit sharing.
• Up to 15 days of PTO/Vacation, maternity/ paternity leave, company-covered short-term and long-term disability, paid training time, paid volunteer time, 7 paid holidays.
• Corporate gym discount, discounted Art of Living meditation courses, discounts through LifeMart, access to SMART Dollar & NaturallySlim Programs.
• Tuition Reimbursement and HOPE Scholarship Program (for dependents going to college).
• Employee Assistance Program and employee sales & discounts.