Associate Strategist, Influencer/Social (Location Flexible)
About The Strategy Team
Collectively’s Strategy team plays a critical role throughout the lifecycle of an account at Collectively, ensuring our work is brilliant, innovative, and successful. This team works cross-functionally, supporting our core client services teams while also strategically leveraging contributions from other functions to produce the best possible work and results for our clients. We’re fueled by curiosity and a desire to solve client challenges through creative ideas, new solutions, and innovative ways of working together. As a team, we’re never afraid to try something new, ask lots of questions or roll up our sleeves and dig into research & insights.
Responsibilities
This is a cross-disciplinary role that supports the successful development, communication and application of Collectively’s industry-leading POV in both ongoing account support and ad-hoc projects. This role will play a critical role in supporting day-to-day work to develop innovative influencer marketing strategies that come to life through best-in-class storytelling and creative content.
The Associate Strategist role will report directly to the Senior Director of Strategy and is responsible for four key areas of work
Research & Trendspotting
Monitor and synthesize key trends across industry news, platform updates, internal performance data and cultural events to identify content opportunities and relevant program insights Work cross-functionally to support development of agency POV and educational materials to share with internal and client teams using a variety of research tools (social listening, press/journalism, community surveys, etc) Support industry and account research through category and competitive analysis, social listening and content audits that deliver actionable insights for Collectively’s evolution Experiment with and prepare and present POVs/best practices for existing & emerging platforms (i.e. podcasts, TikTok, etc.)
Revenue & Account Development
Support development and delivery of strategy contributions to RFPs, in partnership with New Business and Account Management teams, working closely with other Strategy team members to Digest and understand complex/sophisticated client briefs, flagging follow up questions or proactive idea territory beyond direct ask Conduct and synthesize relevant research & insights to shape strategy recommendations Plan, build and conduct brainstorms (internal & external) supporting the development of materials, and outline of key takeaways and next steps Develop and articulate innovative influencer strategies (via outlines & slides) that achieve clients’ goals and incorporate best practices of organic and paid social campaigns Explore new territory and ideas, including creative concepts, platforms, services, and approaches Ensure projects from repeat accounts are basing strategy on historic performance data and current trends
Production
Provide guidance, contributions, and feedback on deliverables, including influencer recommendations, creative briefs and content strategy Help ensure the “strategic thread” is maintained throughout the Production lifecycle by overseeing creative concept content reviews and participating in key account moments, including internal kick-offs, kick-offs/discovery, client presentations (strategy recommendations, influencer reviews, creative, etc), and wraps Co-create influencer briefs with Production team to ensure creative briefs, channel strategy, visual guidelines and CTA align with program goals Assist Production in responding to program and strategy shifts and keep projects aligned with client objectives and best practices Support identification of opportunities to optimize and pivot based on performance, trends, or client needs, including development of new materials or workflows Support identification and development of proactive and/or incremental opportunities that further clients’ goals and expand our work based on performance and cultural trends
Insights & Optimizations
Working with Analytics & Performance, support development of hypotheses for content performance and ensure set-up and early measurement During internal wrap preparation, lean into the story & narrative of content performance, probing program performance and insights to develop an insightful and actionable wrap Develop an understanding and strategic perspective of new reporting tools, solutions, and offerings, helping teams apply them strategically to proposals/programs as needed and surface trends and learnings across accounts Surface qualitative performance trends, optimization opportunities and test & learn territories with actionable recommendations for quick application within the work.
Requirements
At least 2 years related experience in marketing/advertising industry or similar, ideally within the social/influencer marketing space (relevant internship experience considered) Both left and right brain thinker, equally comfortable with data and creative thinking Strong organization skills with attention to detail and excellent follow-through Great communication skills—both internally and externally, written and verbal Ability to work efficiently across a variety of tasks and manage time appropriately for projects Collaborative working style with positive attitude and enthusiasm for making great work happen! BA or equivalent
Benefits
Medical, dental, vision, 401K and more.
About Collectively
Collectively is the world's leading social influence company that brings together bespoke services with our industry’s most innovative technology. We’re a part of You & Mr Jones, the world’s first Brandtech™ group.
Influencer and content-creator-centered marketing is growing exponentially around the world, and we're pioneers in the space, with more than a decade of experience shaping our work. Since Collectively’s founding, we’ve partnered with 100+ consumer brands, expanded our services globally, and grown a community of more than 25,000 influencers across all social media platforms. In 2018, we were named to Fast Company's Most Innovative Companies list, and have won OMMA, Effie, Webby, and OMMA awards for our programs.
To catch up on our latest work and perspectives on the latest developments in social media, please visit our website.
