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Posted June 06, 2021
Irwin Naturals

eCommerce Manager

Irwin Naturals
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Website

Primary Responsibilities

  • Manage all aspects of the day-to-day website, including updating site content, pricing, and maintaining inventory levels.
  • Develop best practices in eCommerce as it relates to the end consumer; drive conversions and increase AOV. Responsible for meeting planned annual sales goals.
  • Responsible for consumer experience through the purchase funnel, from awareness to trial to repeat/engagement. Continually optimize the experience to increase consumer satisfaction, conversion, and sales. Translate online data into actionable consumer insights.
  • Project manage 3rd party vendors to maintain general operations of the website.
  • Manage performance advertising, either in-house or through an agency including Facebook, Google, Affiliate, and Influencer marketing.
  • Develop our AB Testing roadmap to reduce friction in the customer lifecycle funnel.
  • Manage all aspects of web analytics related to eCommerce and communicate relevant information to team members, executive leadership, and cross-functional partners.
  • Research industry trends, leading the e-commerce teams to vet new software products, optimize existing ones, test, learn, and capitalize on opportunities.
  • Work with Social Media coordinator to plan social and email marketing campaigns. Proactively seek, identify and evaluate innovative opportunities for user acquisition growth.
  • Work with Customer Support to gauge and ensure high customer fulfillment metrics.
  • Audit 3PL vendor for cost accuracy. Evaluate alternate 3PL providers to lower costs and increase fulfillment metrics.
  • Monitor competitive websites and track developments in the industry.
  • Any other projects/tasks as assigned

Experience

& Skills

  • Shopify & woo-commerce store management
  • Experience in digital marketing campaigns
  • Advanced understanding ofFacebook, Google, Affiliate, and Influencer marketing.
  • An understanding of E-Commerce technology, mobile media, search engine optimization, affiliate marketing, and display advertising.
  • Excellent written and oral interpersonal and communication skills. Able to provide information thoroughly and accurately
  • Strong analytical, critical thinking, and problem-solving abilities
  • Attention to detail and strong organizational skills.
  • Ability to multitask, command multiple projects, and effectively determine priorities.
  • Proficient in Powerpoint, Word, Excel, Outlook

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