Director, Media Relations Strategy

About Golin

We are a global public relations agency poised and staffing for the needs of today. Through our 60+ year history we have redefined the role of PR with best-in-class creative that has earned worldwide attention and awards. Representing some of the biggest Fortune One brands, we offer a suite of services from content creation and production, diversity equity & inclusion strategy, influencer marketing, corporate strategy, and public affairs to name a few. To learn more about Golin visit: golin.com.

Why Work for Us?

We are a global agency of run by 1,600 diverse, bright and eager individuals collaborating with us in more than 40 cities around the globe. Some in offices, some working remotely. But regardless of our geographies, our passion for collaboration is the #1 reason clients and colleagues enjoy working with us.

This love for working together isn’t new for us…it started 60 years ago when our founder insisted that personal egos be set aside for the greater good of the agency. Because he knew great work starts with inspired teamwork. Our love for working together is how we get clients and colleagues to work with us and stay with us for decades. And how we launch brands, build careers, win awards and make everlasting friendships.

We are ready to Go All In for you…

Because we promise together, we will make the best work of our lives and create change that matters. If that sounds like something you could wake up every morning to help with, then read on.

DAY-TO-DAY ROLE:

Do you check the headlines on your newsfeed before your first sip of coffee? Do you love working at the speed of real-time to spot and influence trends before they become news?

Golin is hiring a savvy Public Relations Director to develop media relations strategy for a global retailer. You will help drive media strategy and oversee execution that keeps our clients relevant with top media and influencers in their industries. You’ll build strong media and influencer relationships and always be on the lookout for opportunities that lead to coverage. You’ll transform corporate milestones and data into compelling stories and become trusted counsel to clients. We are looking for a strong leader and counselor with the ability to think cross platform by contributing to an integrated team.

You will:

• Translate brand and key messages into packaged media concepts that get relevant media (e.g., print, broadcast, online) to talk or write about the topic/client
• Counsel clients on a daily basis regarding media strategy, consumer media
• Provide media outreach support, leverage social media to identify appropriate targets
• Convey complex information around issues, adeptly dealing with difficult media situations (misperceptions)
• Develop deep media relationships with those that cover retail
• Pitch and secure stories with traditional media and influencers
• Work on multiple projects at one time
• Immerse self in clients’ industries, brands and past media coverage
• Provide strategic counsel, guidance and leadership to staff, supervising staff members, and ensuring the team's success by managing work quality and productivity levels
• Maintain relationships with senior-level client contacts and internal contacts
• Lead, mentor, coach and support team members ensuring constant development of their skills
• Consistently hold self and staff accountable for behavior and performance
• Support development of media strategies and plans for clients and new business

GROWTH OPPORTUNTIES:

• Direct access to a large team of seasoned and talented professionals who will not only help improve your work but establish a path for you to grow within Golin long term
• Ability to work and learn cross-functionally within a large, diverse account with many different workstreams
• Once-in-a-lifetime opportunity to hone and execute best-in-class media and client relations for a global retailer

JOB REQUIREMENTS:

• 10+ years of media relations experience is required – retail experience a plus!
• Experience securing national consumer media coverage across all mediums (broadcast, newspapers, magazines and online) a must
• Good understanding and daily usage of social media
• Proficiency in Microsoft Office Suite, and media monitoring, tracking and reporting tools such as Cision, Tweetdeck, Radian6 and Sysomos
• Willingness to Travel
• BA/BS in Journalism, English, Communications, Public Relations, Marketing or related field
• Advanced knowledge of top-tier business and national consumer media, and well-developed-skills in building and maintaining traditional and digital media relationships
• Ability to engage with and counsel senior level decision-makers across the client’s business, and deliver connective insights to assist clients in driving alignment and execution of cross-company initiatives
• Demonstrated experience working directly with clients on day-to-day activities, managing teams to execute public relations plans effectively, and drafting and implementing communications programs within budget
• Superior writing skills, expert in Associated Press style with the ability to develop and edit high-quality materials including; communications plans, media POV’s, press materials, fact sheets, bylined articles, trend analysis summaries, executive correspondence, and presentations.
• Entrepreneurial attitude with a knack for building trusted relationships with clients and prospects that lead to additional, incremental new business opportunities.

GOLIN PERKS:

Trying to create the best work of our lives and change that matters can be both physically and mentally draining, which is why Golin offers the following perks we strongly urge our employees to utilize:

• Unlimited time off
• Extended Leave
• Monthly wellness stipend
• Tuition reimbursement
• 401K matching program
• Training and career pathing
• Community service opportunities

Golin is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability or protected veteran status.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at [email protected]. This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.