Skip to main content
Posted June 09, 2021
Sunbit

B2B Demand Generation Marketing Director

Sunbit
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Sunbit - B2B Demand Generation Marketing Director

The Role

We are seeking a proven Demand Generation Marketing Director to help us scale our SMB merchant footprint. This role will report into the Head of Marketing.

As a Demand Generation Marketing Director you will be the tip of the spear for our go-to-market strategy. You will be responsible for leading all aspects of B2B Demand Generation, including strategy, reporting, analysis, and execution. Ultimately, you’ll be expected to drive SMB leads at an aggressive pace to supercharge our growing network of merchant partners. To be successful, you need to be results driven with a builder attitude.

We are a young, scrappy and eager business. We need someone who can think strategically but can also roll up their sleeves, get creative, and make stuff happen.

Are you that person?

The Company

Sunbit is the preferred buy now, pay later technology of service providers and retailers fulfilling the everyday needs of thousands of local communities. Sunbit eases the stress of buying everyday needs by offering access to fast, fair, and transparent payment options to people from all walks of life. Sunbit technology is offered in-store and online through more than 7,300 locations, including 1 in 4 auto dealership service centers, optical practices, dentist offices, and specialty health care services.

Sunbit is proud to be recognized on the CB Insights List of Unicorn Companies, with a valuation of $1.1B. (https://www.cbinsights.com/res... us to find your passion and grit—and best of all—contribute to solutions that make life for everyday people better.

Job Description:

  • Build the end-to-end strategy for targeted B2B lead generation and nurture campaigns.
  • Execute effective lead generation strategies across inbound and outbound channels including SEM/PPC, programmatic advertising, P2P referral program, influencer marketing, direct mail, events, social advertising and paid email marketing.
  • Maniacally chase quality leads to ensure we meet aggressive merchant acquisition growth goals.
  • Develop monthly and quarterly multi-channel program plans that will ensure we hit our goals.
  • Engineer and automate workflows from lead capture, to nurture, to close.
  • Build a real-time reporting system and attribution model for understanding the effectiveness of media spend.
  • Work closely with sales to develop content and tools to increase the probability to close deals.
  • Generate compelling insights and engaging marketing content.
  • Forecast and manage demand gen marketing budgets based on sales goals.

Experience / Skills Required:

  • 10+ years working in B2B lead generation.
  • Proven ability to generate small business leads.
  • Working knowledge of inbound and outbound channels (Digital, Web, Content, Email, Events).
  • Ability to interface confidently with executive team members and sales leadership.
  • Demonstrated success with end-to-end campaign design, rollout, and project management.
  • Highly analytical with experience building B2B marketing attribution models.
  • Experience with Iterable, Instapage, Google Advertising, Facebook Advertising, LinkedIn Advertising, AdRoll, Salesforce.com, Outreach.io, and more.
  • Nice to have: experience in Fintech, experience in the Dental Industry, experience in the Optical Industry.