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Posted June 09, 2021
Raddish

Growth Marketing Manager

Raddish
Los Angeles, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Raddish is looking for a creative thinker who excels at acquisition marketing across platforms, with a proven track record managing digital marketing campaigns. This is a wear-many-hats and get-your-hands-dirty opportunity, perfect for a candidate who loves working in fast-paced, close-knit, startup environments. Reporting to the CMO this position requires a creative, analytical, and highly motivated self-starter responsible for innovating, implementing, and analyzing all day-to-day marketing efforts.

The Ideal Candidate Will

  • Execute and optimize acquisition marketing programs for member growth across channels such as: Facebook/Instagram Ads, email, Twitter, Pinterest, YouTube, Amazon, paid search, display retargeting, content & influencer marketing, integrated brand partnerships, affiliates, and traditional PR.
  • Analyze actual, budgeted and forecasted projections in spend, return on ad spend, CAC and LTV on a weekly, monthly, and annual basis. Experience with subscription commerce a plus.
  • Collaborate with Email Marketing Manager to target customer segments, analyze our existing member base, establish creative retention programs to reduce churn, and study comparable companies successfully engaging with similar audiences.
  • Build out a retention strategy across marketing touch-points focusing on opportunities to engage and upsell existing members and decrease churn %.
  • Work with Content and Operations team to identify improvements and evolution of monthly Raddish kit and new product offerings
  • With Design Team, develop and implement fresh, on-trend messaging and creative to drive meaningful engagement and retention with our current and prospective members.
  • Manage marketing budget, and provide data-driven reporting to quantify the performance of all marketing initiatives.
  • Stay up-to-date on the latest digital marketing trends and industry news.
  • Have an eye for product design, analyze and test site optimizations to best align with acquisition and retention goals
  • Be a dynamic and integral part of a small team, assisting with ongoing content meetings, daily operations, monthly fulfillment and much more.

The Ideal Candidate Will Also

  • Possess genuine interest in our mission to deliver culinary experiences that nurture kids’ confidence in the kitchen and beyond and to bring families together (i.e., you're passionate about food, education, and/or kids), and enthusiasm for growing a business – both strategically and tactically.
  • Have 3-5 years experience developing and executing digital and brand marketing campaigns for e-commerce, technology companies, or agencies, with a proven track record demonstrating significant customer growth.
  • Have exceptional organizational, operational, and analytical skills with a keen eye for detail.
  • Succeed as a team player, while being motivated to work independently and proactively on projects through all stages.
  • Thrive in fast paced environments, enjoy working on developing-stage projects (with a clear vision for the ‘big picture’).
  • Be a personable, entrepreneurial, honest, problem-solving decision maker, comfortable operating in the unknown and excited about hacking growth.
  • Have a Bachelor’s Degree -- preferably in marketing and/or business related field.
  • Have proficient MS Office skills, (including Excel), a basic understanding of graphic design/video skills (such as Photoshop or Canva and InVideo), and working knowledge and/or ability to become proficient using Google Analytics, Google Optimize, SEO, Facebook Ads Manager, AdWords, Airtable, JIRA, MailChimp and other ESPs like Klaviyo and SendGrid.

About Raddish

Raddish is an educational company based in Los Angeles that creates original, delicious, hands-on learning experiences. We’re on a mission to bring families together in the kitchen and at the table, and deliver culinary experiences that nurture kids’ confidence in the kitchen and beyond. Raddish aims to be the world’s premier kids cooking brand through subscription and ecommerce products. Our team is friendly, supportive, customer-driven and focused on approaching daily challenges with care, accuracy and efficiency.