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Posted June 09, 2021
Scale Media

Paid Search Media Buyer

Scale Media
California, USA ⚠ [Archived] No Longer Accepting Applicants

Health, Beauty And ECommerce Experience Highly Preferred

Scale is a tech-driven direct-to-consumer company that builds and deploys next-generation CPG brands in the beauty, health and wellness industries. Through our proprietary eCommerce and digital marketing engine, Scale transforms consumers’ end-to-end online shopping experience while increasing brand loyalty and retention. Scale’s growing portfolio of five brands and 70+ products helps hundreds of thousands of people live healthier lives.

We are looking for a Paid Search Media Buyer to join our team. The perfect candidate combines left/right brain capabilities in order to come up with fresh, effective marketing campaigns - and follow up with analyzing data to find how best to optimize landing pages, sales funnels and ad campaigns.

You will manage search, native and display ad campaigns across several platforms. Our media buying team will train you with our best practices to get you to a level where you’re goal-oriented and independent, and able to draw on data to suggest relevant initiatives that support our business objectives.

This is a great opportunity to use your passion for analytics along with your creativity to influence and drive our successful digital advertising efforts.

Requirements

:

  • Excellent grasp of data analytics
  • Basic understanding of paid social platforms ie. Facebook, Pinterest, Twitter - advanced knowledge is a plus
  • Detail-oriented with excellent organizational, time management, and problem-solving skills
  • Ability to identify, communicate, solve and follow up on issues that arise on a daily and weekly basis
  • Ability to work both independently and as part of a team
  • Proven experience in direct response campaigns
  • Proficiency in Excel required

Responsibilities

:

  • Manage direct response acquisition campaigns on all social media platforms
  • Analyze results and maximize ROAS per our optimization process
  • Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space and new brands/products being launched
  • Review completed and running campaigns on a weekly/monthly/quarterly basis and discuss ongoing efforts with senior staff
  • Collaborate with colleagues in other departments such as social, creative, data, and tech to ensure smooth, consistent and effective campaigns
  • Demonstrable experience managing campaign budgets greater than $30,000 a month on Facebook & Instagram. Experience in influencer marketing and TikTok is a plus!
  • Oversee all aspects of a social media campaign with a focus on meeting tCAC’s.
  • Experience in beauty and health supplements category is a plus.

Key Responsibilities

KPIs:

  • Monitor and optimize campaigns
  • Execute media test plans and measure the impact against business objectives
  • Meet spend and tCAC’s targets; identify opportunities and risks, recommend actions.
  • Drive audience strategy and test new audiences.
  • Brand storytelling/sequence of messaging in customer journey:
  • Maintain effective, cohesive, and engaging brand messaging through copy, placements & creative
  • Measure LP’s results & A/B test continuously
  • Determine set-up, including: testing methodologies, reporting requirements, and optimization requirements, ensuring full impact and efficiency of each campaign
  • Collaborate with creative team to align messaging and targeting based on best practices and campaign objectives for new ad tests

What We Offer:

  • Compensation - Competitive Executive package on offer
  • Medical, dental, vision and life insurance
  • End of Year company bonus
  • Generous Paid time off
  • Employer matching 401(k)
  • Access to our Employee Wellness Program (2 x Mental Health Days, Floating Holiday, yoga and

meditation classes)

  • Paid Parental Leave
  • ScaleGIVE - Charity Matching contribution - up to $500/year
  • ScaleED - Professional Development - $200/year
  • WFH Stipend - $100/month
  • Employee discounts for all products across our brand portfolio
  • Monthly and Quarterly Employee Bonding events (virtual team lunches, company wide quarterly

events, virtual team building activities

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