Senior Account Supervisor, Digital/Social Influence

At MSL, we believe in the power of PR to grow business and build reputations. How? By influencing conversations, culture, choices and change – and by recruiting passionate creators and storytellers obsessed with making an impact for our clients’ brands, products and organizations. We believe in doing incredible work that makes our clients fall in love with us – and makes the competition jealous. We believe in responsibility and accountability to our clients – and to each other. We innovate relentlessly. We pursue big, bold ideas with passion and ferocity. Together, we’re on a journey to reimagine what PR can accomplish!

MSL is currently seeking a Senior Account Supervisor, Digital/Social Influence with proven expertise in influencer marketing, social media strategy and platforms and digital distribution. The position is in our New York office, leading social and influence strategy and innovation for iconic P&G brands, while helping to drive innovation for the P&G team and MSL. They will shape creative and strategic recommendations for brand social strategy, influencer models and executions, and measurement. They will ensure influence and social activities and thinking are incorporated into integrated strategy, and defining the role they play in Marketing plans. In addition, the SAS will support driving thought leadership and education for the team and clients, developing POVs and recommendations on industry changes, new approaches to social and influence and next & new in social strategy, influence marketing, analytics and reporting.

The ideal candidate should have significant experience in consumer marketing with a focus on executing national digital, social and influencer programs for leading consumer brands. You should be true team player with an innovation mindset and the ability to shape strategy that delivers measurable business results efficiently and effectively with excellence. You should have a passion for driving forward the industry, and have a strong macro view of the marketplace, including social platforms, vendor platforms and the talent agencies.

Responsibilities:

• Lead development of innovative, results-oriented, digital, social & influencer programs that compel consumers to action and drive business results
• Staying current with the latest developments in consumer engagement campaigns; proactively integrating and advocating new technologies and opportunities.
• Agile and collaborative working style - demonstrated ability to work against tight timelines and part of cross-discipline agency and client teams
• Prepare and present influencer strategies to internal teams and clients
• Lead large scale influencer and digital activations
• Demonstrate strong analytical skills and utilize analytic tools to effectively track and measure success of activations, as well as inform strategic optimization recommendations in real time and future planning
• Effectively present data-based results, leveraging successes to build further work
• Develop POV and recommendations for P&G and MSL
• Establish and evolve best practices across influencer campaigns and teams; support digital skill building of teams

Job Requirements:

• 6+ years previous experience and a B.A. in Public Relations, Communications or a related discipline
• Digital native with understanding of social from owned, earned and paid perspectives
• In-depth knowledge of related trends and industry sector events and experience working with the news media, social influencers and brand ambassadors
• Proven experience in executing client programs with a blend of strong time management, proactivity, mentoring and client relation skills
• Proven experience in the Consumer Packaged Goods space
• Proven experience working in tandem with other creative agencies to develop comprehensive campaigns
• Excellent verbal and written communications skills as well as an ability to develop and present compelling client proposals