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Posted June 11, 2021
TULA Skincare

Influencer Partnerships & Marketing, Senior Associate

TULA Skincare
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

TULA is looking for a creative and hardworking team member to join the influencer partnership & marketing team, with a focus on scaling our new branded content partnerships, expanding our paid media efforts, and contributing to our campaign performance analytics. Influencers drive a significant portion of our customer acquisition and revenue, with an emphasis on ROI, so this is a critical area of our business. The role will be working in a fast paced, creative environment that offers an opportunity to be part of building a rapidly growing business and team. This role is on our dedicated Influencer team, reporting directly to the Sr. Manager of Influencer Partnerships & Marketing.

Key Responsibilities:

  • Own the growth and optimization of our ever-evolving Brand Ambassador program by sourcing new partners and continuing strong relationships with the existing program
  • Actively source, evaluate, pitch and negotiate with new partnerships while fostering long term relationships with our existing influencer, content creator community and agencies
  • Drive efficient performance that is tracked daily, weekly and monthly vs. aggressive growth and ROI targets, e.g., own individual outreach, targets and tools to build a pipeline of new influencers, develop case studies to pitch and negotiate partnerships, track campaign performance
  • Contribute to team performance reporting and campaign analytics with optimization strategy as a focus
  • Continue to promote and support our brand vision and community goals with messaging across our diverse influencer community to build deep, personal relationships
  • Actively identify and cultivate new communities of influencers as well as new channel expansion opportunities to reach our target customers and extend our reach
  • Support team growth by creating structured materials and processes for team meetings while actively participating
  • Suggest new ways to innovate and enhance our influencer marketing approach, staying on top of the latest trends

Qualifications:

  • 3-5+ years of experience, with at least 2 dedicated to influencer performance marketing
  • Dedicated experience in direct influencer communication across all social platforms
  • Dedicated DTC ecommerce brand experience
  • Highly analytical with a strong knowledge of Excel and Google Docs, as well as experience using analytics tools such as Google Analytics or Looker
  • Interest in influencer + brand marketing with emphasis on building community
  • Extremely strong written communication skills
  • Drive to find innovative and effective ways to excite and engage influencers with an emphasis on scaling the program
  • Creative, curious, organized, problem-solver, kind
  • Desire to flourish in a fast-paced environment with an entrepreneurial and proactive spirit
  • Love skincare, social media, pop-culture, health & wellness!

About TULA Skincare

TULA, meaning "balance" in Sanskrit, is a leading skincare & wellness brand built on the power of probiotic extracts & superfoods. We believe that the same ingredients which are good for your body are also great for your skin. We focus on being healthy, not perfect & feeling confident in your skin. We are committed to bringing clean, clinically proven & effective skincare to the market. We are proudly cruelty-free. Alongside TULA.com we retail with ULTA Beauty, Nordstrom, Neiman Marcus, Dermstore, QVC, & Amazon. We raised a Series A led by L Catterton, the largest consumer-focused private equity group in the world. Our team has experience in some of the top consumer startups & beauty companies. TULA headquarters are based in New York City.