Skip to main content
Posted June 11, 2021
Hawkins International Public Relations

Public Relations Account Director

Hawkins International Public Relations
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

Account Director, PR & Digital Strategy Integrated Account Director role will embrace a true hybrid role of overseeing PR and social strategy for the agency's luxury travel accounts. We are looking for a candidate that displays strong leadership, big picture strategy and management skills, strong media and influencer relationships, along with an appreciation and understanding of the luxury marketplace and a passion for travel. This AD will have experience managing high profile clients on both public relations and digital strategy and is confident in developing, launching and executing strategic plans, managing all aspects of accounts and client teams, and new business development across PR and social media both independently of each other, as well as in an integrated scope that combines both. You should be a self-motivated and hard-working team player, who has experience taking ownership of your work. PR and social media experience with the travel, wellness, conservation, real estate and/or lifestyle industries is required. PR Responsibilities:

  • Manage and oversee all aspects of accounts, from providing strategic counsel to clients, developing and executing PR plans
  • Manage & mentor client teams
  • Oversee junior team members' development, including providing education, motivation and constructive feedback
  • Serve as the voice of authority on PR and luxury related matters to clients.
  • Execute and lead digital marketing and social media programs for clients including oversight/execution of digital strategies, email marketing, influencer marketing, and content/channel strategy.
  • Be a thought leader when it comes to creative ways to integrate social media (blogs, Twitter, etc.) with traditional PR initiatives.
  • Explore digital advocacy and social media tools to benefit clients, potential clients, and the agency
  • Work closely in integrated teams to ensure seamless coordination between digital activities, PR programs and creative campaigns
  • Participate in all aspects of new business development including research, audits, proposal development and pitch presentations
  • Maintain high-level editorial/journalistic/media contacts.
  • Execute PR initiatives including media events, media appointments, press trips, etc. Social Media Responsibilities:
  • Work closely with agency in-house digital team to drive new business development: lead generation and outreach, develop proposals and execute strategic and insightful presentations
  • Oversee client strategy and manage the internal social media team handling day-to-day execution of paid and organic social media marketing. Create and execute strategic, effective campaigns and digital programs to grow our clients' presence and awareness
  • Define and monitor KPIs to measure success and impact of social media and digital efforts, adjusting strategy as needed, and concisely deliver results to clients and teams
  • Oversee all crisis scenarios, providing strategy and counsel to clients and teams
  • Identify emerging technologies and platforms that add value for the agency and clients and cultivate partnerships with relevant companies
  • Foster long-term blogger and influencer relationships for both the agency and clients.
  • Position the agency as an innovator in the social media space, serving as an active spokesperson representing the firm on conferences/panels, develop by-line articles, blogs, etc., and identifying award opportunities Qualifications:
  • BA in Communications, Liberal Arts, English, journalism or related degree
  • 7+ years of public relations and digital strategy experience
  • Strong client relations skills
  • Strong media and influencer relationships
  • Strong written communications
  • Demonstrated track record of developing and executing successful social/digital programs
  • Past PR experience with the travel, luxury & lifestyle industries
  • References and writing samples required Salary/benefits: Competitive with 401(k), medical and dental benefits For consideration, email your resume and salary requirements to with Account Director, PR and Digital Strategy Position