Posted June 11, 2021
Welcome to Skin Gym, we are female-founded start-up specializing in the beauty space, we are a small but growing team with a big ambition. Learn more about us at skingymco.com.
We are seeking a marketing manager to join our team - you must have at least 2+ years of actual marketing work experience - preferably in the CPG / beauty / wellness space.
The ideal candidate will assist in all areas of marketing from lead generation to marketing support across our brands. You will be expected to develop strategies and execute plans to increase brand awareness from the ground up.
- You are proactive, resourceful, and self-sufficient who is ready to think big, have an entrepreneurial mindset and not afraid to jump in with both feet, and be comfortable thinking outside the box.
Responsibilities
- Develop marketing campaigns, advertising and sales initiatives
- Contribute to marketing and creative brainstorm initiatives
- Educate teams, retailers and consumers on our brand identity
- Extensive knowledge in various digital marketing platforms
- Able to see around the corner - creates (not follows) trends
- Lead product launches, advertising campaigns, and pricing strategies
- Find innovative ways to connect with target audiences
- Work closely with social media, marketing, and editorial teams
- Increase brand awareness and reach across multiple platforms
- Direct analytical data gathering and marketing/consumer test strategies
- Direct and oversee all design and advertising ventures
- Create and adhere to marketing budgets
- Work with account team and retailers to execute marketing initiatives.
- Present frequent progress reports
Qualifications
- Bachelor's degree or equivalent experience
- 2 - 3 years' experience in marketing/brand management
- Prior experience in a start-up or similar environment
- Beauty experience preferred.
- Possess enthusiasm, creativity, an entrepreneurial spirit, and a growth-mindset
- Familiarity with partnerships and business development deal-making
- Knowledge of affiliate and influencer marketing and industry best practices
