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Posted June 11, 2021
Karla Otto

Digital Beauty Account Manager (Social Media & Influencer Marketing)

Karla Otto
New York, NY, USA ⚠ [Archived] No Longer Accepting Applicants

OVERVIEW:

Based in our NY office the ideal candidate will have a minimum of 4-5 years of experience who will work with our global Creative & Digital Strategy team, specializing in beauty and wellness.

You’ll be a creative thinker with a sharp visual eye who is never short on ideas and enjoys working collaboratively across various teams and functions. A social media native; understanding the latest viral TikTok beauty challenge and trending themes on Instagram and Pinterest, to this month’s most searched YouTube make-up tutorials. A strong passion for / knowledge of current global trends in beauty and social media is essential, as well as an interest in fashion, the wider cultural/social landscape and complementary verticals (i.e. music, art etc.) too. You will be responsible for managing and engaging digital strategies for a range of high-profile luxury clients. The successful candidate will possess excellent account management and organizational skills.

From concepting and executing creative influencer partnerships for digital platforms, to building strong relationships with key talent, you will be a strong storyteller who loves articulating and selling in engaging concepts that meet brand strategies and briefs.

CLIENT FOCUS

  • Build client trust and manage clients - you will act as day-to-day contact for your beauty and wellness clients
  • Devise and execute innovative influencer / content creator campaigns across TikTok, Instagram, Facebook, YouTube and Pinterest
  • Cast, commission and manage fresh and exciting talent (digital influencers and content creators) to execute branded content on behalf of clients
  • Build strong relationships with influencers and seed product to them (in both a paid and organic capacity), confidently managing this process end-to-end (from outreach, talent agreements/negotiations and delivery, through to reporting and analysis of coverage)
  • Undertake sound, qualitative and quantitative research to demonstrate the value of influencer campaigns and report on their effectiveness in an effort to maximize results and provide key future learnings
  • Actively contribute to global team brainstorms and work on 360 pitch documents across various Karla Otto divisions to deliver exciting omni-channel strategies for beauty clients
  • Remain ahead of all news at the intersection of beauty, wellness and social media in order to advise clients on new opportunities and emerging trends and strategies
  • Oversee administrative tasks, including talent contracts and invoicing with influencers, their agents and Karla Otto finance team
  • Be comfortable using various social media and influencer digital reporting and monitoring tools and trouble-shooting when needed
  • Image researching for client social media channels, new business pitches and client strategies
  • When required, write strong, error-free copy with creative flair for clients’ social media channels (being able to switch from one tone of voice to another in a heartbeat), as well as global new business pitches and client strategy documents
  • Support and mentor junior team members,
  • Support US Head of Creative and Director/s (London-based), and other senior team members, where required .
  • Be the go-to person for questions pertaining to beauty, digital and data-focused influencer marketing queries for Karla Otto offices (in the US) Support teams across the agency’s various international locations within a creative capacity when needed .

KEY ATTRIBUTES :

  • 4-5 years’ experience working in social media and beauty.
  • Past client-facing experience is an advantage
  • Fluency in English (written and verbal)
  • Essential: natural planner and organizer who is experienced in overseeing and driving the on-going management of digital content and strategies
  • Passionate about beauty, social media, influencer marketing and storytelling
  • A deep understanding and ongoing interest in social media platforms and their evolution
  • High level execution skills and meticulous attention to detail, both aesthetically and organizationally
  • A sharp visual eye and proficiency in Keynote and PowerPoint (graphic design experience and proficiency in InDesign, Photoshop would be an advantage but isn’t required)
  • Solution-oriented with a positive, can-do attitude and flexible working style (being able to adapt to client needs and different ways of working)
  • A team player who will excel in a dynamic and fast-paced environment
  • Ability to juggle multiple projects and work to stringent deadlines
  • Experience in implementing innovative and impactful multi-channel digital content strategies
  • Excellent communication and presentation skills