Influencer Marketing Manager

Droplette is revolutionizing drug delivery: we are building a disruptive needle-free platform technology with groundbreaking applications in cosmetics, gene delivery, and healthcare.

Our team is looking for an Influencer Marketing Manager to devise and support Droplette’s marketing efforts with influencers, from celebrity to nano-influencer levels.

You will partner with the internal CMO and Marketing leadership team to set the influencer and affiliate strategies to meet business goals, and then work hand-in-hand with our Performance team and agency partners to drive execution with measurable results. You will leverage your KOL relationships and knowledge of the competitive terrain to help Droplette tell its story, communicate its points of difference, and broaden its reach, and increase demand and conversion for its products. You should be comfortable engaging and negotiating with high-profile business partners, and reporting metrics, costs per action, and profitability by initiative. You will need to oversee a brand and UGC asset library, a consistent schedule of content and promotions, and an ongoing P+L, and be laser focused on optimizing spend for the greatest return on investment.

What You’ll Do:

• Identify ideal influencer partners for each business channel, and work out payment terms to align incentives and stay within healthy cost per acquisition ranges in light of other marketing tactics
• Establish the various ways in which Droplette influencers will help drive conversion and capture share within the luxury skincare market
• Build and maintain influencer relationships, prioritizing mutual beneficiality for long term gains
• Own all aspects of influencer marketing execution: crafting unique briefs, directing messaging, identifying influencer targets, and preparing all briefing materials/documents
• Work with agency partners for a steady flow of campaigns -- you will supervise, inform, and sometimes delegate to our communications agencies to drive a constant cadence of influencer campaigns that achieve reach, traffic, and conversion
• Involve the broader Marketing team to create aligned consumer communications and campaign calendars across all channels (onsite, social, mobile, etc.) and to ensure both strong commercial and consistent brand messages

What We Seek:

• 5+ years of social /influencer / digital / or affiliate marketing experience at a DTC business, beauty and subscription model experience would be ideal
• A strategic thinker with the ability to understand business metrics, to create formats needed to deliver results, and to integrate with right-fit influencers to drive mutually beneficial outcomes. Experience creating dashboards and proficiency with influencer management software (ex: CreatorIQ) will be important
• A self-starter and team player used to working in a fast-paced environment, with adaptability, proactivity, and a will to succeed even when guidance is scarce
• A well-connected industry veteran with a network to leverage in the influencer space, from celebrity to nano-influencers. We are looking for demonstrated success in driving branded campaigns that stay true to influencers’ platforms
• Flexible, humble, and ready to roll up sleeves to take on new projects outside of day-to-day scope, pending business needs
• Must be passionate about skincare and overall health and well-being
• Minimum bachelor’s degree in relevant analytical major required. Masters degree preferred.

More about Droplette

The Droplette team is driven to make an impact in medicine and consumer healthcare by harnessing hardware and technology. The ideal candidate for this role will join us on our mission to push the limits of molecular delivery and be enthusiastic about working with a constantly-growing company. We are seeking candidates that are both a technical and cultural fit for our organization: we believe that a passionate and diverse team with interdisciplinary skill sets is crucial as we strive to make a positive difference in the world with our technology.

In keeping with our beliefs and goals, no employee or applicant will face discrimination or harassment based on: race, color, ancestry, national origin, religion, age, gender, marital domestic partner status, sexual orientation, gender identity, disability status, or veteran status. Above and beyond discrimination or harassment based on “protected categories,” Droplette also strives to prevent other, subtler forms of inappropriate behavior from ever gaining a foothold in our company. Whether blatant or hidden, barriers to success have no place at Droplette.

Agency and Third Party Recruiter Notice: Agencies that submit a resume to Droplette must have a current executed Droplette Agency Agreement executed by the Head of People Operations. In addition Agencies may only submit candidates to positions for which they have been invited to do so by a Droplette Recruiter. All resumes must be sent to the Droplette Recruiter under these terms or they will not be considered.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.

Disclaimer: This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee.