Director, Influencer Marketing

This role is open to be based from: Chicago, IL; Seattle, WA; Los Angeles, CA; Portland, OR; San Francisco, CA; Dallas, TX; Austin, TX

Edible Inc., part of the Daniel J. Edelman Holdings (DJE) family of companies has an amazing opportunity for a Director, Influencer Marketing. Edible Inc. is a food and beverage specialized agency focused entirely on the culture, tastes and business of a rapidly changing industry. Critical to the role are a passion for food and a love for culture; the ideal candidate must stay on top of the latest trends and be able to apply them to the business.

This is a great opportunity to grow, leveraging the power of an integrated talent, creative, production, paid media and analytics team. Ideal candidates will have a passion and knowledge of influencer partnerships across all tiers of talent, branded video content, social platforms, digital media, the talent management space, and a proven track record of prospecting, negotiating and closing deals to support and fulfill the strategic objectives of Edible’s clients.

Responsibilities

• Establish and maintain relationships with clients who activate or are likely to activate influencer marketing campaigns, build develop prospective clients
• Build strong relationships with influencers, talent agencies, multi-channel networks and other customers to ensure long-term success
• Share expertise and advise clients on new campaign ideas to generate continued results
• Work with all teams to ensure campaign success
• Actively participate in account and campaign management and work with internal account management to ensure client satisfaction
• Elevate the opportunity and offerings around influencers and brand integrations across various teams including account, creative, production and strategy teams
  

Basic Qualifications

• Minimum of 6 years of experience working in content development and creation. At least 4 years of previous experience working directly with influencers in a marketing and/or talent management role in an agency or Multi-Channel Network (MCN) environment.
  

Preferred Qualifications

• Experience working across influencer verticals with strong experience across many types of food/nutrition influencers
• Proven ability to manage and develop relationships across the social influencer landscape along with the ability to assist in the development of campaigns that fit within larger 360 degree integrated campaigns across a portfolio of clients in various verticals across the office
• Strong understanding of social media, influencers, content creators, digital measurement and the larger influencer marketing ecosystem. Influencer and talent agency contacts at both senior and junior levels required.
• Knowledge and experience working across all tiers of influencers (micro, mid, top tier and traditional experts like Registered Dieticians) and an understanding of the nuances of working with each
• Proven ability to work with clients and manage teams to create strategic and creative influencer campaigns that deliver on KPI’s and drive ROI
• Knowledge of best practices, tech platforms, tools and processes for influencer marketing
• Understanding of integrating influencer work across teams (ideally with paid, earned, owned, creative etc.)
• Experience managing teams, establishing goals and ensuring project deadlines are met
• A passion for pop-culture and its infusion into the consumer brand ecosystem
• Relentlessly seeks, shares and adopts ideas and best practices in and outside the agency
• Makes the complex simple – through brainstorms, workshop and educational summits, you empower others to learn and action your lessons
• Exceptional collaborator who can work across practices
  

Edible is a food and beverage specialized agency focused entirely on the culture, tastes and business of a rapidly changing industry. Founded in 2014, Edible sits within the Daniel J. Edelman