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Posted June 11, 2021
Zenni Optical

Community Manager

Zenni Optical
Novato, CA, USA ⚠ [Archived] No Longer Accepting Applicants

Social Media Community Manager

Our community of Zennistas (that’s what we call our incredible brand ambassadors and influencers) is growing faster than we can manage. We’re looking for a savvy Community Manager with a strategic mind to roll up their sleeves, take the reigns, and help grow/expand our current Zennista program.

In this role, you’ll combine your creativity, enthusiasm, and stellar social media knowledge to create compelling social campaigns, partner with content creators on various projects, work with Marketing, Design, and PR to use content throughout the Zenni experience, and oversee the progress and performance of deliverables. At the same time, you’ll be serving as the point person between influencers and Zenni, and curate a social community that has enthusiasm, energy, and diversity. We need someone who has great interpersonal relationship skills and can take feedback from community members and use it to evolve the program.

At Zenni we’re passionate about two things: eyewear and our customers! You’ll be joining a fast-paced team that loves the Zenni product and loves what we do. We take our work seriously, but always find time to stop, breathe and check-in.

Responsibilities

  • Build and manage a Brand Ambassador program for Zenni reaching Zenni growth goals for Ambassadors
  • Develop engaging activities for Brand Ambassadors that promote Zenni Value proposition and support marketing campaigns.
  • Help shape and implement our community and influencer marketing strategies
  • Work with our Influencer agency to approve content, influencers and report on KPIs.
  • Develop and own a calendar to guide the creation of relevant content and make it accessible to partnering teams at Zenni such as Marketing, Site, PR, Design etc.
  • Report on performance and make recommendations for growth and performance.

Qualifications

  • Proven track record of community/relationship management
  • Fluency in social media management platforms and project management skills
  • Data driven and proficient in social and ecommerce metrics
  • Self-directed and ability to prioritize workload