Marketing Manager

Our Customer’s mission is to give people the power to build community and bring the world closer together. Through their family of apps and services, they are building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together.

We are seeking a Marketing Manager on a contract basis to help support our Customer’s business needs.

What You’ll Do

• Develop and execute integrated end to end business marketing strategies to drive awareness, education and adoption of Instagram's Branded Content ads product
• Write briefs, develop business positioning and messaging, sales collateral, narratives, content
• Craft everything from concise and meaningful stories to detailed product documentation out of complex information to achieve specific communication objectives
• Synthesize complex product features and audience needs into simple, powerful stories
• Work closely with global cross-functional teams to activate proactive and reactive messages across paid, earned and owned channels
• Develop ideas, materials and systems for scaled branded product marketing
• Intrinsic interest in tech industry, influencer marketing, creators, digital advertising, small business and market trends coupled with the ability to translate them into a larger strategy.
  

Must Haves

• Experience working with Influencers / Creators (agency, brand, publisher, network, etc.)
• Integrated Marketing experience at a leading publisher or media company, preferably in tech
• This is nice to have bordering on must have, but we definitely need a stellar communicator. These concepts are difficult to understand internally and externally, so we can’t underestimate the value of effective, persuasive communication.
• 6-8 years of experience in marketing or product marketing working on media monetization or business solutions
• Design experience also – core creative understanding would be helpful
• Someone with a core, working knowledge of brief, narrative, deck, and persuasive marketing language.
• Experience working directly on projects that land on Instagram, experience working directly with creators in Branded Content a strong plus. They should be passionate about the work and potential of Instagram for businesses.
• Someone who can jump in quickly, so experience working in media, advertising, having budget responsibility would be great
• Relevant experience includes account planning, strategic planning, communications planning, product marketing or business strategy roles in advertising agencies or marketing organizations.
  

Education

• Bachelor's Degree is preferred
  

Hours & Location:

• M-F, 40 hours/week. This role will be 100% remote.
  

Perks are available through our 3rd Party Employer of Record

• Health Benefits: Medical, Dental, Vision, 401k, FSA, Commuter Benefit Program
• Accrued PTO: Up to 15 days per 12 months on assignment
• New Child Benefit: Up to $4,000 for the birth or adoption of a child while on assignment (conditions apply)